En undersøgelse viste at 87% af de ord salg og marketing bruger til at beskrive hinanden er overvejende negative. Dog er et tættere samarbejde vejen frem....
I takt kundens købsproces bliver mere digital skal marketing lære nye kompetencer til at drive en digital købsproces og udnytte de nye digitale værktøjer der kan understøtte deres arbejde....
Only 15% of companies have a clear strategy for how to select and adopt new technology and a clear vision for how they want to develop their organisation’s commercial technology. Here are Kvadrant's advice on how to navigate the changing landscape....
There is an abundance of advice on what B2B sales reps should -and shouldn’t do. In this article we cover the most common mistakes....
The challenge of the commercial leader is to make commercial best practice, organisational common practice. In this article we give you the top 4 commercial best practice which isn’t common practice yet!...
It shouldn’t be called Account Based Marketing or Account Based Sales. It’s Account Based Business, because you are not going to succeed unless you make it a joint commercial effort....
The Content Marketing gospel only tells 1/3rd of the B2B inbound marketing story and it is time the other 2/3rd stories were told just as clearly....
What can a marketer learn from an old fable about the mighty Marduck? Read here to understand four important insights from the story....
Commercial Managers are the classical music conductors of business. Powerful in their ability to make others play to their full potential and keep the rhythm of the orchestra....
With digital marketing tools becoming better and more accessible, it is not enough for a marketing professional today to come up with creative campaigns. They need to master the modern marketing tools to be effective at their job....
A Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies. From strategy to implementation we help B2B companies grow smarter.
Bredgade 20, 1st floor
1260 Copenhagen
Denmark
Phone: +45 38 20 21 38
Mail: info@kvadrant.dk