by Thomas Boerve | Aug 23, 2018 | Article, Marketing, Sales
Få dialog kaffe på kanden i salg og marketing FollowFollow De fleste B2B salg og marketing organisationer står overfor en enorm udfordring. Mange ved det ikke endnu, men en del er begyndt at se skriften på væggen. Måden der bliver købt ind på ændrer sig nemlig...
by Martin Nyvang Mariussen | Aug 14, 2018 | Article, Marketing
Skal marketing have mere kærlighed i dit udviklingsbudget FollowFollow Sommerferien er ovre og mange virksomhedsledere skal de næste par måneder igennem budgetteringsprocessen for 2019. Men verden har ændret sig, og derfor skal du overveje om dine udviklingsbudgetter...
by Martin Nyvang Mariussen | Aug 8, 2018 | Article, Marketing, Sales
I’m sure you’re investing wisely in Marketing and Sales Enablement tools (but 85% of your colleagues aren’t…) FollowFollow Have you heard, that digital is the word? #Digital If you´re in B2B marketing and sales right now and live on this planet,...
by Martin Nyvang Mariussen | Aug 8, 2018 | Article, Sales
4 fatal B2B sales mistakes to avoid (and 2 may be misplaced) FollowFollow There is an abundance of advice on what B2B sales reps should -and shouldn’t do. From the Challenger Sales’ “Teach, Tailor, Take control”, to Solution Selling’s “Pain, Power, Vision, Value,...
by Martin Nyvang Mariussen | Aug 8, 2018 | Article, Leadership & Transformation
The 4 secrets to making commercial best practice FollowFollow We live in an age of transparency and enlightenment. Our customers educate themselves through an abundance of digital information and social networks. The power of information no longer resides with the...
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