There are important changes taking place in B2B sales & marketing these years, which means that interactions between sellers and buyers are moving from physical face-to-face meetings to digital interactions led by the buyer....
Tillykke! Du skal være Marketingleder! Hvad nu? Marketingslederens rolle er tre-delt: (1) Strategisk, (2) Operationel og (3) Salgsstøttende...
Being in B2B Marketing is arguable one of the most awesome jobs out there. Like working in quality control at an ice cream factory or being a test driver for Ferrari. Here’s why it feels damn good 2B a B2B Marketer....
The fact that 87% of words Marketing & Sales use to describe each other are negative, is a strong indicates a great potential in bridging the gap. In this article the US Navy Seal's 1st Law of Combat is applied to bridge the gap....
Er det fristende at lade kreditkortet køre og få 100 likes garanteret på sin artikel, når man ved hvor hårdt det er at skabe organisk engagement? Ja. Står det til måls med den risiko din virksomhed og du som person løber, når der bliver kaldt...
Selvom en stærk thought leadership position beviseligt kan styrke særligt B2B-virksomheders evne til at skabe flere leads, vinde mere forretning og tage en højere pris for deres løsninger halter mange organisationer på området....
3 signs you’re sitting on Sales & Marketing gold: 1. You are not exploiting CRM data effectively, 2. You are not exploiting lead potential and 3. Your are not exploiting content marketing....
60% of small businesses in the US still don’t have an online booking system set up and yesterday Google CEO Sundar Pichai showed that they might never have to....
Most B2B organisations are becoming better at enabling sales through new tools, training and coaching. But as digitalisation moves direct customer engagement closer to marketing, who’s enabling them continuously perform better in customer interactions as well?...
Learn how to use storytelling to make the B2B buyer 7-14x more likely to remember you and your products or services in the war for attention....
A Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies. From strategy to implementation we help B2B companies grow smarter.
Bredgade 20, 1st floor
1260 Copenhagen
Denmark
Phone: +45 38 20 21 38
Mail: info@kvadrant.dk