by MartinNyvangMariussen | Mar 7, 2019 | SALES, SALES FEATURED, Uncategorized
There are two important changes taking place in B2B sales & marketing these years: Buyers complete more of the buying process without meeting sellers physically (now buyers complete 70% of the buying process without any vendor contact, according to Forrester...
by MartinNyvangMariussen | Mar 6, 2019 | Uncategorized
“…In complex sales, the performance gap between top and average sales reps is 300% and this is widening as the average rep is experiencing a more complex buying environment” 22% of B2B sales reps are expected to be made redundant by...
by MartinNyvangMariussen | Mar 6, 2019 | Uncategorized
Many B2B sales & marketing directors are sitting on gold 3 signs the sales or marketing director is probably sitting on gold: The unexploited CRM database potential: You have tons of contacts in your CRM system, but don’t know what they are up to. No...
by MartinNyvangMariussen | Mar 6, 2019 | MARKETING, SALES, Uncategorized
Der bliver i disse år snakket meget om thought leadership, men for mange virksomheder bliver det desværre ved snakken eller blot til små, sporadiske indsatser uden reel betydning for forretningen. Og det selv om en stærk thought leadership position beviseligt kan...
by MartinNyvangMariussen | Mar 6, 2019 | Uncategorized
Der findes lette veje til overfladisk thought leadership, men tænk dig godt om Man kan i dag læse på DR.dk hvordan Nicolas virksomhed sælger falske likes til virksomheder for at “få dem til at fremstå mere troværdige” (link til artikel). I betragtning af...
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