by Martin Nyvang Mariussen | Mar 7, 2019 | SALES, SALES FEATURED, TopLeftFeature (2nd part)
There are two important changes taking place in B2B sales & marketing these years: Buyers complete more of the buying process without meeting sellers physically (now buyers complete 70% of the buying process without any vendor contact, according to Forrester...
by Martin Nyvang Mariussen | Mar 6, 2019 | SALES
Sales “…In complex sales, the performance gap between top and average sales reps is 300% and this is widening as the average rep is experiencing a more complex buying environment” 22% of B2B sales reps are expected to be made redundant by 2020. Especially sales reps...
by Martin Nyvang Mariussen | Mar 6, 2019 | MARKETING
1. The unexploited CRM database potential You have tons of contacts in your CRM system, but don’t know what they are up to. No tracking on how contacts are engaging with you digitally and no ability to act instantly when high interest is demonstrated. 2....
by Martin Nyvang Mariussen | Mar 6, 2019 | MARKETING
Marketing Der bliver i disse år snakket meget om thought leadership, men for mange virksomheder bliver det desværre ved snakken eller blot til små, sporadiske indsatser uden reel betydning for forretningen. Og det selv om en stærk thought leadership position...
by Martin Nyvang Mariussen | Mar 6, 2019 | STRATEGY & LEADERSHIP
Strategy & Leadership Der findes lette veje til overfladisk thought leadership, men tænk dig godt om Man kan i dag læse på DR.dk hvordan Nicolas virksomhed sælger falske likes til virksomheder for at “få dem til at fremstå mere troværdige” (link til artikel). I...
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