by Martin Nyvang Mariussen | Mar 7, 2019 | Article, Sales
B2B buying is going digital, so why is 70% of your sales force still road warriors? FollowFollow There are two important changes taking place in B2B sales & marketing these years: Buyers complete more of the buying process without meeting sellers physically (now...
by Martin Nyvang Mariussen | Mar 6, 2019 | Article, Marketing
Tillykke! Du skal være Marketingleder – Du går bare i gang! FollowFollow 85% of B2B Marketers er selvlærte og tallet er nok nærmere 100% når det kommer til deres ledere. Meget få virksomheder træner deres marketingledere til at lykkedes i rollen (ligesom det...
by Martin Nyvang Mariussen | Mar 6, 2019 | Article, Marketing
Damn it feels good 2B in B2B Marketing FollowFollow B2B marketers are a bit like the vice president of the United States. We are not exactly educated for it (with 85% of us “self-taught” in the discipline) and no one really grows up with the dream of becoming one...
by Martin Nyvang Mariussen | Mar 6, 2019 | Article, Marketing, Sales
Sales, Marketing & The 1st Law of Combat FollowFollow The fact that 87% of words Marketing & Sales use to describe each other are negative, is a strong indication that many leaders still have great potential to bridge the gap between the two commercial silos....
by Martin Nyvang Mariussen | Mar 6, 2019 | Article, Leadership & Transformation
Det ville jeg ikke gøre hvis jeg var dig. FollowFollow Der findes lette veje til overfladisk thought leadership, men tænk dig godt om Man kan i dag læse på DR.dk hvordan Nicolas virksomhed sælger falske likes til virksomheder for at “få dem til at fremstå mere...
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