B2B buying is going digital, so why is 70% of your sales force still road warriors? FollowFollow There are two important changes taking place in B2B sales & marketing these years: Buyers complete more of the buying process without meeting sellers physically (now...
Tillykke! Du skal være Marketingleder – Du går bare i gang! FollowFollow 85% of B2B Marketers er selvlærte og tallet er nok nærmere 100% når det kommer til deres ledere. Meget få virksomheder træner deres marketingledere til at lykkedes i rollen (ligesom det...
Damn it feels good 2B in B2B Marketing FollowFollow B2B marketers are a bit like the vice president of the United States. We are not exactly educated for it (with 85% of us “self-taught” in the discipline) and no one really grows up with the dream of becoming one...
Sales, Marketing & The 1st Law of Combat FollowFollow The fact that 87% of words Marketing & Sales use to describe each other are negative, is a strong indication that many leaders still have great potential to bridge the gap between the two commercial silos....
Det ville jeg ikke gøre hvis jeg var dig. FollowFollow Der findes lette veje til overfladisk thought leadership, men tænk dig godt om Man kan i dag læse på DR.dk hvordan Nicolas virksomhed sælger falske likes til virksomheder for at “få dem til at fremstå mere...
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