The CRO Podcast Episode 2 – w. Mikkel Bach Andersen – The Evolution of Marketing

by | Apr 17, 2020

We are currently witnessing the need for placing a manager on top of sales and marketing, who have a strong understanding of the two disciplines in a modern context, driven by a new customer purchase journey.

– Mikkel Bach Andersen, Partner, Kvadrant

In this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites  for building a succesful markering engine.

You can also find The CRO Podcast on Apple Podcast and Spotify.


Mikkel Bach-Andersen

Mikkel Bach-Andersen

Partner at Kvadrant Consulting

+45 40411331

Sign up for our newsletter


  • Monthly insights to your inbox
  • Latest B2B Sales & Marketing content from Kvadrant
  • C-level focus on commercial transformation


Moonshots for Commercial Leadership

While running the engine to achieve immediate goals and developing to fix immediate challenges are important, the commercial leader holds the responsibility for balancing the need for success in both the short and long term.

read more

Bredgade 20 1st floor
1260 Copenhagen

Tel +45 40 41 00 43
CVR: 39598736

Follow us on social

Share This