The CRO Podcast Episode 2 – w. Mikkel Bach Andersen – The Evolution of Marketing

by | Apr 17, 2020

We are currently witnessing the need for placing a manager on top of sales and marketing, who have a strong understanding of the two disciplines in a modern context, driven by a new customer purchase journey.

– Mikkel Bach Andersen, Partner, Kvadrant

In this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites  for building a succesful markering engine.

You can also find The CRO Podcast on Apple Podcast and Spotify.

Enjoy!

Mikkel Bach-Andersen

Mikkel Bach-Andersen

Partner at Kvadrant Consulting

+45 40411331
mba@kvadrant.dk

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