“We are currently witnessing the need for placing a manager on top of sales and marketing, who have a strong understanding of the two disciplines in a modern context, driven by a new customer purchase journey.” – Mikkel Bach Andersen, Partner, KvadrantIn this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites for building a succesful markering engine. You can also find The CRO Podcast on Apple Podcast and Spotify. Enjoy!
CRO 002: The Evolution of Marketing
In this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites for building a succesful markering engine.
About the author
Mikkel Bach-Andersen
Mikkel has has 12+ years of experience of consulting B2B companies. He has a functional focus on brand strategy, value propositions, segmentation, organizational design, commercial strategy, product launches and deal acceleration.
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Contact the author here...
Mikkel Bach-Andersen
Mikkel has has 12+ years of experience of consulting B2B companies. He has a functional focus on brand strategy, value propositions, segmentation, organizational design, commercial strategy, product launches and deal acceleration.
More about the author ›
Mikkel Bach-Andersen
Mikkel has has 12+ years of experience of consulting B2B companies. He has a functional focus on brand strategy, value propositions, segmentation, organizational design, commercial strategy, product launches and deal acceleration.
More about the author ›