The CRO Podcast Episode 3 – The Evolution of B2B Sales5 min read
““I traditionelle B2B-virksomheder, kan salg godt sælge uden marketing, men marketing kan ikke sælge ud salg”“
– Martin Nyvang Mariussen, Partner, Kvadrant
In this episode we investigate the evolution of sales in a B2B context and discuss topics such as Consultative Selling and Inside Sales.
You can also find The CRO Podcast on Apple Podcast and Spotify.
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Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function
For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. Yet, at the same time, we often see how difficult it is for even very seasoned marketing leaders to follow through on the needed transformation of Marketing. While there are much written about the “why” and the “what” of turning marketing into a revenue-contributing function we believe that there is lack of insights on “how” to handle the transformation. This article will cover those topics and hopefully provide some guidance on how marketing leader can maximize the probability of succeeding with the often much needed revamp of their function.
As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning.
As the requirements for effective selling in B2B grows, so does the need for sales to move from “team of sellers” to “teams that sell”
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