CRO 003: The Evolution of B2B Sales

In this episode we investigate the evolution of sales in a B2B context and discuss topics such as Consultative Selling and Inside Sales.
“I traditionelle B2B-virksomheder, kan salg godt sælge uden marketing, men marketing kan ikke sælge ud salg”– Martin Nyvang Mariussen, Partner, Kvadrant
In this episode we investigate the evolution of sales in a B2B context and discuss topics such as Consultative Selling and Inside Sales. You can also find The CRO Podcast on Apple Podcast and Spotify. Enjoy!

About the author

Martin Nyvang Mariussen
Martin Nyvang Mariussen
Martin has 10+ years of experience as management consultant to commercial B2B leaders with a special focus on commercial strategy, global salesforce development, marketing organization and building inside sales functions.

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