The CRO Podcast Episode 4 – w. Brian Andersen – Digital Transformation af Marketing hos Jabra

by | Jun 19, 2020

Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts.

Below you can listen a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about Jabras controversial approach, and what they have learned through out the process of digitalisation.

You can also find The CRO Podcast on Apple Podcast and Spotify.


Mikkel Bach-Andersen

Mikkel Bach-Andersen

Partner at Kvadrant Consulting

+45 40411331

I cut my teeth in strategic marketing, branding and marketing operations but later expanded into sales excellence, as marketing & sales are becoming increasingly interdependent and alignment between the two functions is imperative to commercial success.

Sign up for our newsletter


  • Monthly insights to your inbox
  • Latest B2B Sales & Marketing content from Kvadrant
  • C-level focus on commercial transformation


Moonshots for Commercial Leadership

While running the engine to achieve immediate goals and developing to fix immediate challenges are important, the commercial leader holds the responsibility for balancing the need for success in both the short and long term.

read more

Bredgade 20 1st floor
1260 Copenhagen

Tel +45 40 41 00 43
CVR: 39598736

Follow us on social

Share This