The CRO Podcast Episode 4 – Digital Transformation af Marketing hos Jabra6 min read
Below you can listen a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about Jabras controversial approach, and what they have learned through out the process of digitalisation.
You can also find The CRO Podcast on Apple Podcast and Spotify.
Partner at Kvadrant Consulting
I cut my teeth in strategic marketing, branding and marketing operations but later expanded into sales excellence, as marketing & sales are becoming increasingly interdependent and alignment between the two functions is imperative to commercial success.
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Design your content engine for maximum impact and efficiency
Key points from this article: B2B marketers responsible for content marketing are struggling. Both from a creativity and productivity standpoint compared to their B2C counterparts. Internal planning, focus during ideation, pragmatism, and broad targeting are the first...
CRO 020 – Mikkel & Brian – Growth officers, hackers og data scientists – nye roller i marketing eller spild af tid?
In this episode you can listen to a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about what Jabra have learned through out the process of digitalisation.
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It’s better to be approximately right than exactly wrong.”- Carveth Read, 18th century author In this article, we will cover: Knowing what to measure & which goals to focus on How to evaluate success as a critical part of modern B2B marketing A measurement...
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