CRO 005: Digital Transformation af Marketing hos Jabra

In this episode you can listen to a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about what Jabra have learned through out the process of digitalisation.

Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts.
Below you can listen a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about Jabras controversial approach, and what they have learned through out the process of digitalisation.
You can also find The CRO Podcast on Apple Podcast and Spotify.
Enjoy!

About the author

Mikkel Bach-Andersen
Mikkel Bach-Andersen
Mikkel has has 12+ years of experience of consulting B2B companies. He has a functional focus on brand strategy, value propositions, segmentation, organizational design, commercial strategy, product launches and deal acceleration.

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