The CRO Podcast Episode 4 – Digital Transformation af Marketing hos Jabra6 min read

by | Jun 19, 2020

Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts.

Below you can listen a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about Jabras controversial approach, and what they have learned through out the process of digitalisation.

You can also find The CRO Podcast on Apple Podcast and Spotify.


Mikkel Bach-Andersen

Mikkel Bach-Andersen

Partner at Kvadrant Consulting

+45 40411331

I cut my teeth in strategic marketing, branding and marketing operations but later expanded into sales excellence, as marketing & sales are becoming increasingly interdependent and alignment between the two functions is imperative to commercial success.

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