The CRO Podcast Episode 4 – Digital Transformation af Marketing hos Jabra6 min read
Below you can listen a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about Jabras controversial approach, and what they have learned through out the process of digitalisation.
You can also find The CRO Podcast on Apple Podcast and Spotify.
Partner at Kvadrant Consulting
I cut my teeth in strategic marketing, branding and marketing operations but later expanded into sales excellence, as marketing & sales are becoming increasingly interdependent and alignment between the two functions is imperative to commercial success.
Sign up for our newsletter
- Monthly insights to your inbox
- Latest B2B Sales & Marketing content from Kvadrant
- C-level focus on commercial transformation
As the requirements for effective selling in B2B grows, so does the need for sales to move from “team of sellers” to “teams that sell”
From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website
As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning.
Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function
For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. Yet, at the same time, we often see how difficult it is for even very seasoned marketing leaders to follow through on the needed transformation of Marketing. While there are much written about the “why” and the “what” of turning marketing into a revenue-contributing function we believe that there is lack of insights on “how” to handle the transformation. This article will cover those topics and hopefully provide some guidance on how marketing leader can maximize the probability of succeeding with the often much needed revamp of their function.
Bredgade 20 1st floor
Follow us on LinkedIn