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Moonshots for Commercial Leadership

Moonshots for Commercial Leadership

by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Marketing, Sales

Moonshots for Commercial Leadership FollowFollow As commercial leaders, we often find ourselves bogged down in the weeds of operations, with difficulty to look beyond the next reporting call, management meeting or ongoing technology implementation. The Revenue Engine...
What Commercial Executives Say Is Holding Back Inside Sales

What Commercial Executives Say Is Holding Back Inside Sales

by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Leadership & Transformation, Sales

What Commercial Executives Say Is Holding Back Inside Sales FollowFollow Adoption of Inside Sales is growing 15x faster than field sales and the balance between the two is expected to move towards a 50/50 equilibrium in the coming years. A development that has most...
If sales and marketing work best in teams, why are they split into different functions?

If sales and marketing work best in teams, why are they split into different functions?

by Martin Nyvang Mariussen | Jul 27, 2020 | Article, Marketing, Sales

If sales and marketing work best in teams, why are they split into different functions? FollowFollow Separate sales and marketing functions has been the standard organizing principle for the commercial organisation since they first came to light. Sales would sell and...

Recent Posts

  • Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function
  • It’s time to get joint sales and marketing annual planning right
  • It’s time for marketing to move from lead to revenue generation
  • Why B2B sales need to go from “team of sellers” to “teams that sell”
  • A playbook for CMOs on how to structure and govern their brand portfolio to propel growth

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