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30 Jul Moonshots for Commercial Leadership

Posted at 19:41h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments
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While running the engine to achieve immediate goals and developing to fix immediate challenges are important, the commercial leader holds the responsibility for balancing the need for success in both the short and long term....

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30 Jul What Commercial Executives Say Is Holding Back Inside Sales

Posted at 09:02h in Leadership & Transformation, Sales Excellence by Martin Nyvang Mariussen 0 Comments
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In our Commercial Leadership Forum for CxOs of global B2B companies, we asked for their take on the current status of inside sales....

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27 Jul If sales and marketing work best in teams, why are they split into different functions?

Posted at 09:15h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments
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Separate sales and marketing functions has long been the standard organizing principle. However, in the modern B2B buying environment, where buyers use channels interchangeably selling is a product of sales and marketing collaboration....

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