by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Marketing, Sales
Moonshots for Commercial Leadership FollowFollow As commercial leaders, we often find ourselves bogged down in the weeds of operations, with difficulty to look beyond the next reporting call, management meeting or ongoing technology implementation. The Revenue Engine...
by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Leadership & Transformation, Sales
What Commercial Executives Say Is Holding Back Inside Sales FollowFollow Adoption of Inside Sales is growing 15x faster than field sales and the balance between the two is expected to move towards a 50/50 equilibrium in the coming years. A development that has most...
by Martin Nyvang Mariussen | Jul 27, 2020 | Article, Marketing, Sales
If sales and marketing work best in teams, why are they split into different functions? FollowFollow Separate sales and marketing functions has been the standard organizing principle for the commercial organisation since they first came to light. Sales would sell and...
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