by Brian Andersen | Jun 21, 2022 | Article, Leadership & Transformation, Marketing, Sales
Marketing by the numbers & measuring what matters It’s better to be approximately right than exactly wrong.”- Carveth Read, 18th century author In this article, we will cover: Knowing what to measure & which goals to focus on How to evaluate success as a...
by Hannibal Herforth | Jun 15, 2022 | Podcast
CRO 019 CRO 019 – Steffen Souza – Succes med Digital Transformation i B2B Play Play I denne episode taler Brian med Steffen Souza fra Merkle. Få tech-insidernes bud på hvordan du griber komplekse digitale transformationer an på en jordnær og effektiv...
by Hannibal Herforth | Jun 6, 2022 | Podcast
CRO 018 Mikkel & Martin – Sales Plays Play Play I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Martin, om Sales Plays. De kommer vidt omkring og taler blandt andet om: Hvorfor Sales Plays er relevante for B2B salgsorganisationer...
by Hannibal Herforth | Jun 6, 2022 | Podcast
CRO 017 Bjørn Ekner – Professionalisering af Product Marketing I B2B Play Play I komplekse B2B organisationer spiller product marketing en vigtig rolle mod både salg, produktafdelingen og resten af marketing. Men hvad er det egentlig, hvor starter man og hvordan...
by Hannibal Herforth | Jun 3, 2022 | Podcast
CRO Podcast Template Spotify Apple Podcast Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts. Below you can listen a conversation between Brian Andersen (Senior Director, End Customer...
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