21 Jun Marketing by the numbers & measuring what matters

Posted at 10:00h in Leadership & Transformation, Marketing Excellence, Sales Excellence by Brian Andersen 0 Comments

0 Likes

The challenge with marketing measurement in B2B is that we’ve never had access to so much data. So we will cover what to measure B2B marketing on, how to do it and implementing it in your organisation....

Read More

15 Jun CRO 019: Steffen Souza – Succes med Digital Transformation i B2B

Posted at 08:41h in Podcast by Brian Andersen 0 Comments

0 Likes

I denne episode taler Brian med Steffen Souza fra Merkle. Få tech-insidernes bud på hvordan du griber komplekse digitale transformationer an på en jordnær og effektiv måde....

Read More

06 Jun CRO 018: Mikkel & Martin – Sales Plays

Posted at 16:34h in Podcast by Mikkel Bach-Andersen 0 Comments

0 Likes

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Martin, om Sales Plays. ...

Read More

06 Jun CRO 017: Bjørn Ekner – Professionalisering af Product Marketing I B2B

Posted at 08:08h in Podcast by Hannibal Herforth 0 Comments

0 Likes

I komplekse B2B organisationer spiller product marketing en vigtig rolle mod både salg, produktafdelingen og resten af marketing. Men hvad er det egentlig, hvor starter man og hvordan skal man prioritere?...

Read More