Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts.

Below you can listen a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about Jabras controversial approach, and what they have learned through out the process of digitalisation.

You can also find The CRO Podcast on Apple Podcast and Spotify.

Enjoy!