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Marketing by the numbers & measuring what matters

Marketing by the numbers & measuring what matters

by Brian Andersen | Jun 21, 2022 | Article, Leadership & Transformation, Marketing, Sales

Marketing by the numbers & measuring what matters It’s better to be approximately right than exactly wrong.”- Carveth Read, 18th century author In this article, we will cover: Knowing what to measure & which goals to focus on How to evaluate success as a...
From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website

From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website

by Brian Andersen | Dec 8, 2021 | Article, Sales

From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website FollowFollow As buyers increasingly complete most of their research online before talking to vendors, the B2B website is more important than ever. However, as...
It’s time to get joint sales and marketing annual planning right

It’s time to get joint sales and marketing annual planning right

by Brian Andersen | Aug 16, 2021 | Article, Sales

It’s time to get joint sales and marketing annual planning right FollowFollow As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning. Many teams fall into these classic pitfalls:...
The CRO Podcast Episode 1 – Introduction

The CRO Podcast Episode 1 – Introduction

by Brian Andersen | Apr 17, 2020 | Leadership & Transformation, Podcast

The CRO Podcast Episode 1 – Introduction FollowFollowFollow Welcome to The Chief Revenue Officer Podcast. This Podcast is presented by Kvadrant Consulting. The podcast is named after the future commercial B2B superstar. A person who manages to put himself into...
Why the Time is Right for Most B2B Companies to Introduce a Chief Revenue Officer

Why the Time is Right for Most B2B Companies to Introduce a Chief Revenue Officer

by Brian Andersen | Mar 9, 2020 | Article, Leadership & Transformation, Marketing, Sales

Why the Time is Right for Most B2B Companies to Introduce a Chief Revenue Officer FollowFollow The role of Chief Revenue Officer is widely adopted in SaaS companies, whereas more traditional industries have not followed suit. Instead, they often either: Operate...
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