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04 Sep From ingredients to recipes – better marketing asset creation

Posted at 14:15h in Leadership & Transformation, Marketing Excellence, Sales Excellence by Brian Andersen 0 Comments
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Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....

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16 May CRO 021: Brian & Mikkel – Recession

Posted at 14:10h in Podcast by Brian Andersen 0 Comments
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I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om roller i marketing. ...

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05 Aug CRO 020: Mikkel & Brian – Growth officers, hackers og data scientists – nye roller i marketing eller spild af tid?

Posted at 11:46h in Podcast by Brian Andersen 0 Comments
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I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om roller i marketing. ...

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21 Jun Marketing by the numbers & measuring what matters

Posted at 10:00h in Leadership & Transformation, Marketing Excellence, Sales Excellence by Brian Andersen 0 Comments
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The challenge with marketing measurement in B2B is that we’ve never had access to so much data. So we will cover what to measure B2B marketing on, how to do it and implementing it in your organisation....

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15 Jun CRO 019: Steffen Souza – Succes med Digital Transformation i B2B

Posted at 08:41h in Podcast by Brian Andersen 0 Comments
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I denne episode taler Brian med Steffen Souza fra Merkle. Få tech-insidernes bud på hvordan du griber komplekse digitale transformationer an på en jordnær og effektiv måde....

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08 Dec From digital business card to buyer enabling and revenue generating – the story of the B2B corporate web

Posted at 14:55h in Sales Excellence by Brian Andersen 0 Comments
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As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning....

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16 Aug It’s time to get joint sales and marketing annual planning right

Posted at 12:21h in Sales Excellence by Brian Andersen 0 Comments
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As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning....

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17 Apr CRO 001: Introduction

Posted at 09:19h in Leadership & Transformation, Podcast by Brian Andersen 0 Comments
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In this episode we introduce the CRO. A person who manages to put himself into the company’s growth agenda and drive revenue through a multidisciplinary approach....

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09 Mar Why the Time is Right for Most B2B Companies to Introduce a Chief Revenue Officer

Posted at 09:29h in Leadership & Transformation, Marketing Excellence, Sales Excellence by Brian Andersen 0 Comments
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The big question is whether BtB companies across the spectrum should introduce the role of the Chief Revenue Officer? In our view, the answer is “yes”. Read this article to find out why....

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15 Jan Management Consulting Position

Posted at 16:51h in Job by Brian Andersen 0 Comments
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Check out our recently open position as a Management consultant within commercial transformation and strategy....

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