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A playbook for CMOs on how to structure and govern their brand portfolio to propel growth

A playbook for CMOs on how to structure and govern their brand portfolio to propel growth

by Karl Kjellerup | Mar 4, 2021 | Article, Leadership & Transformation, Marketing

A playbook for CMOs on how to structure and govern their brand portfolio to propel growth FollowFollow Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other....

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