In this episode we investigate the evolution of sales in a B2B context and discuss topics such as Consultative Selling and Inside Sales....
As B2B companies shift their focus towards a simplified offering centred around a “land & expand” sales model customer success teams needs to ensure that customers are not only retained but also grown in volume (how much they buy) and value (what they buy)....
Based on learnings from our most recent inside sales implementation project for a Swedish energy company, here’s how we built a fully operational inside sales function in 10 weeks....
We will explore the 5 most common reasons why commercial leaders are increasingly looking towards Inside Sales as lever for growth and efficiency improvement....
Only a few are aware that a successful alignment between marketing and sales could generate up to 208% more revenue. One of the most crucial steps to aligning your marketing and sales efforts is creating a service level agreement (SLA)....
To avoid the risk of cutting marketing activities that have a high impact on performance, the marketing leader needs a clear overview of how marketing investments are split and how each of these investments are performing....
Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade. We have found 6 essential elements of efficient demand -and lead generation....
There are important changes taking place in B2B sales & marketing these years, which means that interactions between sellers and buyers are moving from physical face-to-face meetings to digital interactions led by the buyer....
Tillykke! Du skal være Marketingleder! Hvad nu? Marketingslederens rolle er tre-delt: (1) Strategisk, (2) Operationel og (3) Salgsstøttende...
Being in B2B Marketing is arguable one of the most awesome jobs out there. Like working in quality control at an ice cream factory or being a test driver for Ferrari. Here’s why it feels damn good 2B a B2B Marketer....
A Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies. From strategy to implementation we help B2B companies grow smarter.
Bredgade 20, 1st floor
1260 Copenhagen
Denmark
Phone: +45 38 20 21 38
Mail: info@kvadrant.dk