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Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function

Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function

by Mikkel Bach-Andersen | Sep 15, 2021 | Article, Sales

Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function FollowFollow For Chief Marketing Officers in B2B companies, there has never been a better way to show a direct impact on the business. Yet, at the same time,...
It’s time for marketing to move from lead to revenue generation

It’s time for marketing to move from lead to revenue generation

by Mikkel Bach-Andersen | Aug 9, 2021 | Article, Sales

It’s time for marketing to move from lead to revenue generation FollowFollow As customers ways of buying have changed, marketing as a discipline has increased in importance. Consequently, many marketing teams have undergone a transformation from being a support...
Designing the sales force for a new era

Designing the sales force for a new era

by Mikkel Bach-Andersen | Dec 31, 2020 | Article, Leadership & Transformation

Designing the sales force for a new era FollowFollow Happy New Year! As one of the most troublesome and unpredictive years in the last couple of decades comes to an end, it is also a perfect opportunity for commercial executives to look ahead and reflect on how the...
How can sales & marketing collaborate when they operate with different funnels and ways of working?

How can sales & marketing collaborate when they operate with different funnels and ways of working?

by Mikkel Bach-Andersen | Sep 24, 2020 | Article, Marketing, Sales

How can sales & marketing collaborate when they operate with different funnels and ways of working? FollowFollow Sales & marketing’s ability to collaborate and drive growth, are hurt by different views on the customer buying process and fundamentally...
The CRO Podcast Episode 4 – Digital Transformation af Marketing hos Jabra

The CRO Podcast Episode 4 – Digital Transformation af Marketing hos Jabra

by Mikkel Bach-Andersen | Jun 19, 2020 | Leadership & Transformation, Podcast

The CRO Podcast Episode 4 – Digital Transformation af Marketing hos Jabra FollowFollowFollow Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts. Below you can listen a conversation...
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  • CRO 020 – Mikkel & Brian – Growth officers, hackers og data scientists – nye roller i marketing eller spild af tid?
  • Marketing by the numbers & measuring what matters
  • CRO 019 – Steffen Souza – Succes med Digital Transformation i B2B
  • Mikkel & Martin – Sales Plays

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