I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Martin, om Sales Plays. ...
For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. ...
As the requirements for effective selling in B2B grows, so does the need for sales to move from "team of sellers" to "teams that sell"...
Truth be told, sales have been changing for years. The days where salespeople were a gateway to scarce information are long gone. Yet, at the same time many buyers are also paralyzed by the many choices available and struggle to reconcile the conflicting information available....
How can sales & marketing collaborate when they operate with different funnels and ways of working?...
In this episode you can listen to a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about what Jabra have learned through out the process of digitalisation....
Marketing and Sales collaboration is a large problem due to the immense impact of the lack of alignment between the two functions. If the they does not see themselves as being mutually dependent, achieving alignment is nothing more than a pipedream....
BTB companies should be going into a golden age due to the digitization of the buyer journey many marketing organizations are struggling to “prove” the value they create. Read here to understand how marketing leaders can take responsibility for value attribution....
Successful sales-people & organisations are like other high performing individuals or teams; Results come from the things we don’t see. In this article, we uncover the 6 “hidden elements” which stand out as the strongest predictors of sales success....
In this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites for building a succesful markering engine....
A Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies. From strategy to implementation we help B2B companies grow smarter.
Bredgade 20, 1st floor
1260 Copenhagen
Denmark
Phone: +45 38 20 21 38
Mail: info@kvadrant.dk