by Mikkel Bach-Andersen | Sep 15, 2021 | Article, Sales
Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function FollowFollow For Chief Marketing Officers in B2B companies, there has never been a better way to show a direct impact on the business. Yet, at the same time,...
by Mikkel Bach-Andersen | Aug 9, 2021 | Article, Sales
It’s time for marketing to move from lead to revenue generation FollowFollow As customers ways of buying have changed, marketing as a discipline has increased in importance. Consequently, many marketing teams have undergone a transformation from being a support...
by Mikkel Bach-Andersen | Dec 31, 2020 | Article, Leadership & Transformation
Designing the sales force for a new era FollowFollow Happy New Year! As one of the most troublesome and unpredictive years in the last couple of decades comes to an end, it is also a perfect opportunity for commercial executives to look ahead and reflect on how the...
by Mikkel Bach-Andersen | Sep 24, 2020 | Article, Marketing, Sales
How can sales & marketing collaborate when they operate with different funnels and ways of working? FollowFollow Sales & marketing’s ability to collaborate and drive growth, are hurt by different views on the customer buying process and fundamentally...
by Mikkel Bach-Andersen | Jun 19, 2020 | Leadership & Transformation, Podcast
The CRO Podcast Episode 4 – Digital Transformation af Marketing hos Jabra FollowFollowFollow Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts. Below you can listen a conversation...
Recent Comments