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19 Feb How to Build a Content Factory

Posted at 10:21h in Marketing Excellence by Mikkel Bach-Andersen 0 Comments
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For many organisations the content creation process is lengthy, full of friction and cumbersome. This article will explore how organisations can turn their marketing functions into productive factories by formalising content creation processes....

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17 Feb How to Organise your B2B Marketing for Maximal Impact

Posted at 12:29h in Leadership & Transformation, Marketing Excellence by Mikkel Bach-Andersen 0 Comments
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Deciding on your organisational blueprint is one of the major enablers or disablers of Marketing effectiveness and efficiency. This topic usually includes two dimensions: 1. Organising the Marketing function, and 2. Balancing local autonomy and central authority....

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21 Jan The CMO´s Guide to Marketing Measurement

Posted at 12:56h in Marketing Excellence by Mikkel Bach-Andersen 0 Comments
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Digital marketing provides endless opportunities to track different activities, but in this ocean of potential measurement points, we often see companies ending up without a clear idea about how they measure the value creation of Marketing....

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10 Dec How CMOs should use their first 100 days on the job

Posted at 15:25h in Marketing Excellence by Mikkel Bach-Andersen 0 Comments
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Do not give in to the urge to launch large-scale transformation plans prematurely, as you risk creating expectations you can’t fulfil. In this article, we will outline how new CMO´s can balance the short and the long term in their quest for momentum and results....

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26 Nov Four Building Blocks of a Strong Brand Foundation

Posted at 14:13h in Marketing Excellence by Mikkel Bach-Andersen 0 Comments
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Building a strong brand foundation does not solely help you ensure differentiation in the marketplace but are also energizing the organization and providing guidance for the employees. In this guide, we include four elements of a strong brand....

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Kvadrant

16 Sep How marketing leaders can reclaim their seat in the C-suite and ignite growth

Posted at 15:17h in Leadership & Transformation, Marketing Excellence by Mikkel Bach-Andersen 0 Comments
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Marketing, as a function, is increasingly finding itself on the losing end. This happens as both the management team – and sometimes the marketing team – struggle to clearly articulate a vision and case for Marketing as an independent function that has a seat in...

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