by Mikkel Bach-Andersen | Jun 19, 2020 | Article, Marketing
How BTB Marketing can make themselves indispensable to Sales FollowFollow Marketing and Sales collaboration is called the “trillion-dollar problem” due to the immense impact of the lack of alignment between the two functions. In some organizations, the relationship is...
by Mikkel Bach-Andersen | May 6, 2020 | Article, Leadership & Transformation, Marketing
Brand, Demand, Deal – a framework for agile marketing FollowFollow How marketing can organize around the three imperatives for revenue marketing? While Marketing in BTB companies should be going into a golden age due to the digitization of the buyer journey and the...
by Mikkel Bach-Andersen | Apr 24, 2020 | Article, Leadership & Transformation, Sales
The Hidden Elements of B2B Sales Success FollowFollow Measuring sales success is simple (ability to hit sales & margin targets), but getting there is more tricky, as illustrated by the fact that the share of B2B sales rep meeting sales targets has been on a...
by Mikkel Bach-Andersen | Apr 17, 2020 | Leadership & Transformation, Podcast
The CRO Podcast Episode 2 – The Evolution of Marketing FollowFollowFollow “We are currently witnessing the need for placing a manager on top of sales and marketing, who have a strong understanding of the two disciplines in a modern context, driven by a new...
by Mikkel Bach-Andersen | Feb 19, 2020 | Article, Marketing
How to Build a Content Factory FollowFollow Insightful and creative content is critical for organisations to turn their marketing function into a strategic asset. Nevertheless, for many organisations the content creation process is lengthy, full of friction and...
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