For many organisations the content creation process is lengthy, full of friction and cumbersome. This article will explore how organisations can turn their marketing functions into productive factories by formalising content creation processes....
Deciding on your organisational blueprint is one of the major enablers or disablers of Marketing effectiveness and efficiency. This topic usually includes two dimensions: 1. Organising the Marketing function, and 2. Balancing local autonomy and central authority....
Digital marketing provides endless opportunities to track different activities, but in this ocean of potential measurement points, we often see companies ending up without a clear idea about how they measure the value creation of Marketing....
Do not give in to the urge to launch large-scale transformation plans prematurely, as you risk creating expectations you can’t fulfil. In this article, we will outline how new CMO´s can balance the short and the long term in their quest for momentum and results....
Building a strong brand foundation does not solely help you ensure differentiation in the marketplace but are also energizing the organization and providing guidance for the employees. In this guide, we include four elements of a strong brand....
Marketing, as a function, is increasingly finding itself on the losing end. This happens as both the management team – and sometimes the marketing team – struggle to clearly articulate a vision and case for Marketing as an independent function that has a seat in...
A Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies. From strategy to implementation we help B2B companies grow smarter.
Bredgade 20, 1st floor
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Denmark
Phone: +45 38 20 21 38
Mail: info@kvadrant.dk