How BTB Marketing can make themselves indispensable to Sales FollowFollow Marketing and Sales collaboration is called the “trillion-dollar problem” due to the immense impact of the lack of alignment between the two functions. In some organizations, the relationship is...
Brand, Demand, Deal – a framework for agile marketing FollowFollow How marketing can organize around the three imperatives for revenue marketing? While Marketing in BTB companies should be going into a golden age due to the digitization of the buyer journey and the...
The Hidden Elements of B2B Sales Success FollowFollow Measuring sales success is simple (ability to hit sales & margin targets), but getting there is more tricky, as illustrated by the fact that the share of B2B sales rep meeting sales targets has been on a...
The CRO Podcast Episode 2 – The Evolution of Marketing FollowFollowFollow “We are currently witnessing the need for placing a manager on top of sales and marketing, who have a strong understanding of the two disciplines in a modern context, driven by a new...
How to Build a Content Factory FollowFollow Insightful and creative content is critical for organisations to turn their marketing function into a strategic asset. Nevertheless, for many organisations the content creation process is lengthy, full of friction and...
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