by Peter Jansen | Sep 16, 2019 | MARKETING, TOPFEATURED
The new playbook for commercial organizations is tearing down Siloes between Marketing, Sales & Customer Success As Technology has changed how customers behave and how companies can respond to this behaviour, there is now a need to create better alignment across...
by Peter Jansen | Aug 26, 2019 | MARKETING, SALES
It is no news to companies that alignment between marketing and sales tend to be an exception rather than the rule. However, only a few are aware of a successful arrangement could generate up to 208% more revenue. Additionally, aligned teams often see over 30% higher...
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