6 essentials for the new B2B Lead Engine

Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade, significantly outperforming the old on volume, quality and cost per lead....

What is Inside Sales and what results can B2B companies expect?

The business context is changing, and the speed in which it changes has never been faster, and due to the internet, we have never been more connected across the globe. It is safe to say that the...

B2B buying is going digital, so why is 70% of your sales force still road warriors?

There are two important changes taking place in B2B sales & marketing these years: Buyers complete more of the buying process without meeting sellers physically (now buyers complete 70% of the...

Are you building extreme sales talent at the right pace?

“…In complex sales, the performance gap between top and average sales reps is 300% and this is widening as the average rep is experiencing a more complex buying environment” 22% of B2B sales...

3 signs you’re sitting on Sales & Marketing gold

1. The unexploited CRM database potential  You have tons of contacts in your CRM system, but don't know what they are up to. No tracking on how contacts are engaging with you digitally and no...

Tre råd til at styrke forretningen med thought leadership

Der bliver i disse år snakket meget om thought leadership, men for mange virksomheder bliver det desværre ved snakken eller blot til små, sporadiske indsatser uden reel betydning for forretningen....

Damn it feels good 2B in B2B Marketing

B2B marketers are a bit like the vice president of the United States. We are not exactly educated for it (with 85% of us "self-taught" in the discipline) and no one really grows up with...

Tillykke! Du skal være Marketingleder – Du går bare i gang!

85% of B2B Marketers er selvlærte og tallet er nok nærmere 100% når det kommer til deres ledere. Meget få virksomheder træner deres marketingledere til at lykkedes i rollen (ligesom det...

If you can’t answer this question, you’re probably underfunding your marketing development.

Most B2B organisations are becoming better at enabling sales to engage more effectively with customers through new tools, training and coaching. But as digitalisation moves direct customer...

Skal marketing have mere kærlighed i dit udviklingsbudget for 2019?

Sommerferien er ovre og mange virksomhedsledere skal de næste par måneder igennem budgetteringsprocessen for 2019. Men verden har ændret sig, og derfor skal du overveje om dine udviklingsbudgetter...

From scattered to strategic thought leadership

The following article has, by the blessing of its author Kristoffer Kej, been translated from Danish to English, adjusted and some places been re-written to fit our blog. To read the original Danish article, please visit Relationspeople. From scattered to strategic...

Tre råd til at styrke forretningen med thought leadership

Der bliver i disse år snakket meget om thought leadership, men for mange virksomheder bliver det desværre ved snakken eller blot til små, sporadiske indsatser uden reel betydning for forretningen. Og det selv om en stærk thought leadership position beviseligt kan...

Det ville jeg ikke gøre hvis jeg var dig.

Der findes lette veje til overfladisk thought leadership, men tænk dig godt om Man kan i dag læse på DR.dk hvordan Nicolas virksomhed sælger falske likes til virksomheder for at “få dem til at fremstå mere troværdige” (link til artikel). I betragtning af den risiko...

Sales, Marketing & The 1st Law of Combat

The fact that 87% of words Marketing & Sales use to describe each other are negative, is a strong indication that many leaders still have great potential to bridge the gap between the two commercial silos. Law of combat #1 is to “cover and move”, according to...

Damn it feels good 2B in B2B Marketing

B2B marketers are a bit like the vice president of the United States. We are not exactly educated for it (with 85% of us "self-taught" in the discipline) and no one really grows up with the dream of becoming one (wasn’t on my list either…). Selling HVAC...

Få dialog kaffe på kanden i salg og marketing

De fleste B2B salg og marketing organisationer står overfor en enorm udfordring. Mange ved det ikke endnu, men en del er begyndt at se skriften på væggen. Måden der bliver købt ind på ændrer sig nemlig radikalt i disse år: Det tager nu gennemsnitligt 18 opkald at...

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