6 essentials for the new B2B Lead Engine

Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade, significantly outperforming the old on volume, quality and cost per lead....

What is Inside Sales and what results can B2B companies expect?

The business context is changing, and the speed in which it changes has never been faster, and due to the internet, we have never been more connected across the globe. It is safe to say that the...

B2B buying is going digital, so why is 70% of your sales force still road warriors?

There are two important changes taking place in B2B sales & marketing these years: Buyers complete more of the buying process without meeting sellers physically (now buyers complete 70% of the...

Are you building extreme sales talent at the right pace?

“…In complex sales, the performance gap between top and average sales reps is 300% and this is widening as the average rep is experiencing a more complex buying environment” 22% of B2B sales...

3 signs you’re sitting on Sales & Marketing gold

1. The unexploited CRM database potential  You have tons of contacts in your CRM system, but don't know what they are up to. No tracking on how contacts are engaging with you digitally and no...

Tre råd til at styrke forretningen med thought leadership

Der bliver i disse år snakket meget om thought leadership, men for mange virksomheder bliver det desværre ved snakken eller blot til små, sporadiske indsatser uden reel betydning for forretningen....

Damn it feels good 2B in B2B Marketing

B2B marketers are a bit like the vice president of the United States. We are not exactly educated for it (with 85% of us "self-taught" in the discipline) and no one really grows up with...

Tillykke! Du skal være Marketingleder – Du går bare i gang!

85% of B2B Marketers er selvlærte og tallet er nok nærmere 100% når det kommer til deres ledere. Meget få virksomheder træner deres marketingledere til at lykkedes i rollen (ligesom det...

If you can’t answer this question, you’re probably underfunding your marketing development.

Most B2B organisations are becoming better at enabling sales to engage more effectively with customers through new tools, training and coaching. But as digitalisation moves direct customer...

Skal marketing have mere kærlighed i dit udviklingsbudget for 2019?

Sommerferien er ovre og mange virksomhedsledere skal de næste par måneder igennem budgetteringsprocessen for 2019. Men verden har ændret sig, og derfor skal du overveje om dine udviklingsbudgetter...

3 Dogmas for Successful Marketing anno 2018

A partner at the consultancy where I started my career, once taught me something valuable, as they occasionally do. Set up barriers and rules for yourself as a means to drive creativity This is for example the principle of the Dogma 95 movement in movie making or...

What’s your guilty pleasure?

Commercial Managers are the classical music conducters of business. Powerful in their ability to make others play to their full potential and keep the rhythm of the orchestra.  Here's what I want you to take away from this week's article: Find out what your...

Are you a Marketing Marduk?

The old Babylonian king of the gods, Marduk, was born in a time of great crisis. The embodiment of the primordial chaos, Tiamat, had turned against the other gods, threatening to destroy them all. The breakdown of culture and order with chaos as a substitute. Enter...

The war for attention is killing your ROMI

"...The old lead generation machine of cold mass contacting via phone or mail is dying. Fast. Buyers increasingly prefer to go educate themselves via digital channels, and the average B2B buyer only reaches out to a vendor after completing almost 2/3 of the buying...

What B2B buyers really want – and how to create it (1/4)

B2B organisations need to integrate in-person communication with online communication and create and deliver a consistent message to buyers across marketing and sales. If the company is not providing this seamless experience across functions to their buyers, it is...

Who’s enabling marketing?

Most B2B organisations are becoming better at enabling sales to engage more effectively with customers through new tools, training and coaching. But as digitalisation moves direct customer engagement closer to marketing, who's enabling them continuously perform better...

Kompleksitet i købsbeslutningen ødelægger dit salg

Du kender måske historien om de 24 glas syltetøj? I et up-scale supermarked tilbage i 2000, blev der lavet et meget interessant forsøg med salg og syltetøj. Spørgsmålet var: "Køber kunder mest ind når de har få valgmuligheder at vælge imellem (6 syltetøjs-glas) eller...

Bredgade 20 1. floor, 1260 Copenhagen

+4540410043

info@kvadrant.dk

Kvadrant ApS, CVR: 39598736

DANSKE BANK,

Kontonr.:3409 / 12621035

Share This