by Karl Barfoed | Nov 16, 2022 | Article, Leadership & Transformation, Marketing, Sales
Design your content engine for maximum impact and efficiency Key points from this article: B2B marketers responsible for content marketing are struggling. Both from a creativity and productivity standpoint compared to their B2C counterparts. Internal planning, focus...
by Brian Andersen | Jun 21, 2022 | Article, Leadership & Transformation, Marketing, Sales
Marketing by the numbers & measuring what matters It’s better to be approximately right than exactly wrong.”- Carveth Read, 18th century author In this article, we will cover: Knowing what to measure & which goals to focus on How to evaluate success as a...
by Karl Barfoed | May 10, 2022 | Article, Leadership & Transformation, Sales
How to build a B2B customer success function Customer Success, a function that saw it’s rise within SaaS companies, is increasingly coming to more and more commercial teams. The function sits right between Sales, Marketing & the more traditional...
by Martin Nyvang Mariussen | Apr 26, 2022 | Article, Sales
Promoting your best salespeople to managers isn’t wrong – it’s just not enough FollowFollow Promoting high performing salespeople to the level of sales management is both the most common way for sales leaders to hire new sales managers and, according...
by Martin Nyvang Mariussen | Apr 22, 2022 | Article, Sales
If Sales Plays are so great – Why are they used by so few? FollowFollow While high performing B2B sales organisations are 2.7x more likely to use “Sales Plays” as an integrated part of the way they sell (Link), few sales leaders have yet moved beyond...
by Martin Nyvang Mariussen | Mar 14, 2022 | Article, Leadership & Transformation, Sales
How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers FollowFollow Customers have never particularly enjoyed price increases from their suppliers and sales have never particularly enjoyed having to talk to their customers about it....
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