by Mikkel Bach-Andersen | Dec 10, 2019 | BottomLeftFfeature (2nd part), MARKETING, MARKETING FEATURED
While 100 days might be an arbitrary time span, it is crucial, with a decrease in CMO tenure and respect from other C-suite members, to quickly establish momentum in order to gain the support needed to drive the long term transformation of the marketing function. Yet,...
by Martin Nyvang Mariussen | Aug 8, 2018 | BottomLeftFfeature (2nd part), CHANGE & LEADERSHIP, CHANGE & LEADERSHIP FEATURED, FEATURED, MARKETING
From entrepreneurship, to corporate and back again If you’ve been in IT or B2B sales in Denmark in the past decades, it’s very likely that you´ve come across Poul Bærentsen, co-founder of Wisehouse and dmsave in the early 2000’s and until...
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