by Karl Barfoed | Nov 16, 2022 | Article, Leadership & Transformation, Marketing, Sales
Design your content engine for maximum impact and efficiency Key points from this article: B2B marketers responsible for content marketing are struggling. Both from a creativity and productivity standpoint compared to their B2C counterparts. Internal planning, focus...
by Brian Andersen | Jun 21, 2022 | Article, Leadership & Transformation, Marketing, Sales
Marketing by the numbers & measuring what matters It’s better to be approximately right than exactly wrong.”- Carveth Read, 18th century author In this article, we will cover: Knowing what to measure & which goals to focus on How to evaluate success as a...
by Karl Barfoed | Jan 17, 2022 | Article, Marketing
Positioning branding as an investment, not an expense FollowFollow All CMOs understand the power of branding, yet time and time again, they struggle to convince their peers to invest in it. Most marketing leaders face pressure from non-marketing leaders who focus on...
by Karl Barfoed | Mar 4, 2021 | Article, Leadership & Transformation, Marketing
A brand architecture playbook for CMOs during high M&A activity FollowFollow Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other. Unfortunately, many B2B...
by Martin Nyvang Mariussen | Oct 30, 2020 | Article, Marketing
Rise of the Revenue Marketer FollowFollow A new breed of B2B marketers is emerging as marketing embraces new tools, tactics, ways of working, and assumes greater responsibility for helping buyers buy and driving revenue growth. Titles may vary, from customer journey...
by Mikkel Bach-Andersen | Sep 24, 2020 | Article, Marketing, Sales
How can sales & marketing collaborate when they operate with different funnels and ways of working? FollowFollow Sales & marketing’s ability to collaborate and drive growth, are hurt by different views on the customer buying process and fundamentally...
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