by MartinNyvangMariussen | Aug 14, 2018 | MARKETING, MARKETING FEATURED
Sommerferien er ovre og mange virksomhedsledere skal de næste par måneder igennem budgetteringsprocessen for 2019. Men verden har ændret sig, og derfor skal du overveje om dine udviklingsbudgetter også burde gøre det. Udvikling af marketing er typisk blevet...
by MartinNyvangMariussen | Aug 8, 2018 | FEATURED, MARKETING
Have you heard, that digital is the word? #Digital If you´re in B2B marketing and sales right now and live on this planet, chances are that you have (… or any other industry and function for that matter..) #Digitalmarketing #Digitalsales #B2B With spending on...
by MartinNyvangMariussen | Aug 8, 2018 | BottomLeftFfeature (2nd part), CHANGE & LEADERSHIP, CHANGE & LEADERSHIP FEATURED, FEATURED, MARKETING
From entrepreneurship, to corporate and back again If you’ve been in IT or B2B sales in Denmark in the past decades, it’s very likely that you´ve come across Poul Bærentsen, co-founder of Wisehouse and dmsave in the early 2000’s and until...
by MartinNyvangMariussen | Aug 8, 2018 | BottomRightFeature (2nd part), MARKETING, MARKETING FEATURED
“If marketing is to effectively support sales, then we need to start by getting everyone on the same page regarding what success looks like. If you don’t invest the time to align on the big picture, then don’t expect to move the needle when you look at lead quality...
by MartinNyvangMariussen | Aug 8, 2018 | MARKETING, MARKETING FEATURED
A partner at the consultancy where I started my career, once taught me something valuable, as they occasionally do. Set up barriers and rules for yourself as a means to drive creativity This is for example the principle of the Dogma 95 movement in movie making or...
by MartinNyvangMariussen | Aug 8, 2018 | MARKETING
The GM of a business unit at a Swiss B2B company, recently asked us a great question, as they very often do: “What tools exist to support the sales people with marketing content once they are on the road?” The short answer is: Sales/Marketing Collateral...
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