by MartinNyvangMariussen | Aug 8, 2018 | MARKETING, MARKETING FEATURED
The GM of a business unit at a Swiss B2B company, recently asked us a great question, as they very often do: “What tools exist to support the sales people with marketing content once they are on the road?” The short answer is: Sales/Marketing Collateral...
by MartinNyvangMariussen | Aug 8, 2018 | CHANGE & LEADERSHIP, CHANGE & LEADERSHIP FEATURED, MARKETING
You can read the short version here: https://goo.gl/xqbgCZ In the world of B2C every marketer needs to know their Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). If they don’t know these, scaling could very easily scale losses, which don’t reveal...
by MartinNyvangMariussen | Aug 8, 2018 | MARKETING
“Modern music making is much like modern marketing in that way. With digital marketing tools becoming better and more accessible, it is not enough for a marketing professional today to come up with creative campaigns or create good positioning strategies. They need to...
by MartinNyvangMariussen | Aug 8, 2018 | MARKETING
Commercial Managers are the classical music conducters of business. Powerful in their ability to make others play to their full potential and keep the rhythm of the orchestra. Here’s what I want you to take away from this week’s article: Find out what...
by MartinNyvangMariussen | Aug 8, 2018 | MARKETING
The old Babylonian king of the gods, Marduk, was born in a time of great crisis. The embodiment of the primordial chaos, Tiamat, had turned against the other gods, threatening to destroy them all. The breakdown of culture and order with chaos as a substitute. Enter...
by MartinNyvangMariussen | Aug 8, 2018 | MARKETING
Before accusations of heredity start’s flying my way I just want to clarify a few things. I am a believer of content marketing and lay forth this article as my proof. Research indicates it costs 62% less than traditional marketing and generates about 3 times as...
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