by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Marketing, Sales
Moonshots for Commercial Leadership FollowFollow As commercial leaders, we often find ourselves bogged down in the weeds of operations, with difficulty to look beyond the next reporting call, management meeting or ongoing technology implementation. The Revenue Engine...
by Martin Nyvang Mariussen | Jul 27, 2020 | Article, Marketing, Sales
If sales and marketing work best in teams, why are they split into different functions? FollowFollow Separate sales and marketing functions has been the standard organizing principle for the commercial organisation since they first came to light. Sales would sell and...
by Mikkel Bach-Andersen | Jun 19, 2020 | Article, Marketing
How BTB Marketing can make themselves indispensable to Sales FollowFollow Marketing and Sales collaboration is called the “trillion-dollar problem” due to the immense impact of the lack of alignment between the two functions. In some organizations, the relationship is...
by Mikkel Bach-Andersen | May 6, 2020 | Article, Leadership & Transformation, Marketing
Brand, Demand, Deal – a framework for agile marketing FollowFollow How marketing can organize around the three imperatives for revenue marketing? While Marketing in BTB companies should be going into a golden age due to the digitization of the buyer journey and the...
by Brian Andersen | Mar 9, 2020 | Article, Leadership & Transformation, Marketing, Sales
Why the Time is Right for Most B2B Companies to Introduce a Chief Revenue Officer FollowFollow The role of Chief Revenue Officer is widely adopted in SaaS companies, whereas more traditional industries have not followed suit. Instead, they often either: Operate...
by Mikkel Bach-Andersen | Feb 19, 2020 | Article, Marketing
How to Build a Content Factory FollowFollow Insightful and creative content is critical for organisations to turn their marketing function into a strategic asset. Nevertheless, for many organisations the content creation process is lengthy, full of friction and...
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