by Mikkel Bach-Andersen | Feb 17, 2020 | Article, Leadership & Transformation, Marketing
How to Organise your B2B Marketing for Maximal Impact FollowFollow Deciding on your organisational blueprint is one of the major enablers or disablers of Marketing effectiveness and efficiency. Yet, too often this topic is not addressed strategically, or things are...
by Mikkel Bach-Andersen | Jan 21, 2020 | Article, Marketing
The CMO´s Guide to Marketing Measurement FollowFollow Measurement is, in general, a critical aspect of any organization today, and marketing is no exception. Digital marketing provides endless opportunities to track different activities, but in this ocean of potential...
by Mikkel Bach-Andersen | Dec 10, 2019 | Article, Marketing
How CMOs should use their first 100 days on the job FollowFollow While 100 days might be an arbitrary time span, it is crucial, with a decrease in CMO tenure and respect from other C-suite members, to quickly establish momentum in order to gain the support needed to...
by Mikkel Bach-Andersen | Nov 26, 2019 | Article, Marketing
Four Building Blocks of a Strong Brand Foundation FollowFollow Building a strong brand foundation does not solely help you ensure differentiation in the marketplace but are also energizing the organization and providing guidance for the employees. In this guide, we...
by Martin Nyvang Mariussen | Nov 25, 2019 | Article, Marketing, Sales
Why Commercial Executives are Doubling Down on Inside Sales FollowFollow In our work helping sales organisations improve performance, we’ve witnessed an interesting development over the past decade; Field-sellers are finding it increasingly difficult to get meetings...
by Mikkel Bach-Andersen | Sep 16, 2019 | Article, Leadership & Transformation, Marketing
How marketing leaders can reclaim their seat in the C-suite and ignite growth FollowFollow The new playbook for commercial organizations is tearing down silos between marketing, sales & customer success As Technology has changed how customers behave and how...
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