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From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website

From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website

by Brian Andersen | Dec 8, 2021 | Article, Sales

From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website FollowFollow As buyers increasingly complete most of their research online before talking to vendors, the B2B website is more important than ever. However, as...
Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function

Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function

by Mikkel Bach-Andersen | Sep 15, 2021 | Article, Sales

Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function FollowFollow For Chief Marketing Officers in B2B companies, there has never been a better way to show a direct impact on the business. Yet, at the same time,...
It’s time to get joint sales and marketing annual planning right

It’s time to get joint sales and marketing annual planning right

by Brian Andersen | Aug 16, 2021 | Article, Sales

It’s time to get joint sales and marketing annual planning right FollowFollow As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning. Many teams fall into these classic pitfalls:...
It’s time for marketing to move from lead to revenue generation

It’s time for marketing to move from lead to revenue generation

by Mikkel Bach-Andersen | Aug 9, 2021 | Article, Sales

It’s time for marketing to move from lead to revenue generation FollowFollow As customers ways of buying have changed, marketing as a discipline has increased in importance. Consequently, many marketing teams have undergone a transformation from being a support...
Why B2B sales need to go from “team of sellers” to “teams that sell”

Why B2B sales need to go from “team of sellers” to “teams that sell”

by Martin Nyvang Mariussen | Jul 27, 2021 | Article, Sales

Why B2B sales need to go from “team of sellers” to “teams that sell” FollowFollow Selling has never been easy but it used to be more simple; Less technology to master and data to interpret (CRM). Fewer channels for customer engagement (Phone,...
Setting up virtual sales for long-term success

Setting up virtual sales for long-term success

by Thomas Boerve | Jan 30, 2021 | Article, Leadership & Transformation, Sales

Setting up virtual sales for long-term success FollowFollow Key takeaways – COVID-19 has fundamentally shifted seller/buyer interactions towards more digital & virtual interactions – Sales leaders need to address this shift with immediate actions to...
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