THE ULTIMATE GUIDE TO B2B MARKETING
A 90 paged step-by-step guide for commercial executives in B2B companies on how to turn their Marketing function into an indispensable asset and a revenue-generating powerhouseWhat’s inside the guide
How to set the strategic direction for your Marketing function
How to design your Marketing Operating Model
How to measure Marketing´s contribution to the business
How to align marketing and sales
How to define your Marketing Tech stack
How to implement a transformation of the Marketing function in just 100 days
… And much more
Even though there are few formulaic answers to the topics covered in this guide, we hope it has provided some food-for-thought that you can apply in your daily job. If you like this guide, we would love if you would spread the word to colleagues or peers that might find it useful. You are of course also welcome to reach out to me or one of my colleagues, if you would like some input on your specific challenges & opportunities. You can reach me at mba@kvadrant.dk