Live webinar, Wednesday March 2nd, 2022 (8.15-9.00am CET)

Digital Commercial Transformation in B2B

How to get less buzzwords and more business outcomes with your digital transformation

 “Digital Transformation” might be a buzzword, but it also covers a number of crucial enablers and opportunities for the modern B2B commercial organization.

In this webinar, we will cover why digital transformation is critical for B2B, how to approach developing it, and what common initiatives B2B commercial organizations succeed with.


8.15: Why digital commercial transformation and what’s behind the buzz

8.25: Examples of successful B2B digital transformations

8.30: How to approach your transformation and common pitfalls

8.40: Examples of transformation initiatives

8.45: Q&A (end 9am)

The session will be led by Kvadrant Consulting Partner, Brian Andersen 


Target audience

  • Commercial/sales excellence functions
  • Digital transformation teams
  • Martech departments
  • Sales & marketing leaders
  • CCOs and business-minded CIOs.

Key take-aways

  • The top 5 most common B2B digital transformation initiatives
  • A model and framework for developing your own transformation
  • The top 3 pitfalls in successful transformations
Brian Andersen

Brian Andersen


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