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A 90 paged step-by-step guide for commercial executives in Business-to-Business companies on how to turn their Marketing function into an indispensable asset and a revenue-generating powerhouse

What’s inside the guide

• How to set the strategic direction for your Marketing function
•  How to design your Marketing Operating Model 
•  How to measure Marketing´s contribution to the business
•  How to design your organization
•  How to define your Marketing Tech stack 
•  How to implement a transformation of the Marketing function in just 100 days
•  … And much more