Sales Operating Model & Enablement

Activate leadership and new technology to enable higher sales efficiency & effectiveness with closer sales & marketing collaboration

Sales growth comes from more than the individual efforts of each sales professional in the salesforce. Maximize efficiency and effectiveness of the entire sales organisation, by activating leadership and technology in the right way to drive commercial results through enablement of front-line sales people

RELATED TOPICS

Sales Training & Development

Executive Coaching & Sparring

What we do

 

We help sales organisations get more value out of their sales organisation and selling activities, by creating the right support from sales managers and new sales enablement technology

The Sales Operating Model: Interactions between sales managers and their sales team members set to a fixed frequency (The Sales Management Rhythm), to drive pipeline achievement, deal progress, and skills development (pipeline coaching, deal coaching & skills coaching)

Sales enablement: Equipping the sales organistion with new sales enablement technology to increase salesforce efficiency & effectiveness and strengthen sales & marketing collaboration

Regardless of whether it is enablement through leadership or technology, the end result is a specific solution that realizes identified opportunities for value creation, by helping front-line sales people succeed through higher sales efficiency and/or effectiveness

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Covid-19 Commercial Leadership Playbook

 

How we work

 

Sales Operating Model & Enablement projects revolve around the central question of “How might we help front-line sales people improve efficiency (do more of the activities that drive the most value creation) and effectiveness (conduct high value activities in the right way)?

Sometimes, we do this through leadership activation, sometimes through technology, and sometimes through activation of other related functions (e.g. marketing). Sometimes all three.

The process from value potential identification to solution implementation typically follows five steps, with projects running in 2-6 months, depending on the complexity of the challenge and the scope of the solution:

1. Identify sales enablement opportunities for value creation and verify with data (where can we help sales save time on low value activities? Where can we help sales conduct selling activities with higher effectiveness?)

2. Design solution, map development requirements, and create business case (investment vs. expected outcome)

3. Create Minimum Viable Solution to test impact case on collect feedback for improvement on pilot group

4. Finalize working solution, coordinate global roll-out and next steps for further development

5. Global sales force roll-out and agreement on ongoing responsibility for continuous improvement and maintenance of solution implemented

Case in point

Global shipping company and integrated logistics provider had found their sales reps spending 20% of their time looking for relevant content and sales collateral to use in interactions with existing and potential customers, and marketing estimated that 70% of the content and sales collateral produced was never used by sales.

The head of global marketing strategy needed a way for sellers to easily find relevant sales collateral for different customer interaction types and marketing needed a way to more effectively push the right content, to the right sellers, at the right times. All this at a global scale with regional and industrial variances.

Over six months, the company partnered with Kvadrant Consulting to define the right strategy and approach for systematically managing the high complexity of creating & deploying a global solution with needs for regional and vertical tailoring and conduct roll-out and development in short focused 8-week sprints, to learn while implementing.

Contact our Expert

Martin Nyvang Mariussen

Martin Nyvang Mariussen

Partner

Martin has 10 years of experience as management consultant to commercial B2B leaders with special focus on commercial strategy, global salesforce development, marketing organization and building inside sales functions.

Send mail

+45 40412885

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1260 Copenhagen
Denmark

Tel +45 40 41 00 43
CVR: 39598736
Mail: info@kvadrant.dk

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