Commercial Leadership Roundtable

Unlocking GTM Efficiency in B2B: Driving growth without adding cost

Join us on August 28th for a focused session on how B2B companies can get more from their sales, marketing, and customer success efforts. Backed by real cases, our GTM experts will share practical ways to drive impact with fewer resources.

This is an invitation-only session designed for a handpicked group of senior commercial leaders. The format is intimate and focused, to enable open exchange of perspectives and build meaningful, relevant connections across the group.

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Why Go-to-Market (GTM) efficiency is high on the agenda for B2B companies?

While few commercial teams are getting more resources, nearly all are being asked tougher questions: Is our investment in sales, marketing, and customer success really delivering the topline growth and margin impact we need?

At the same time, macro uncertainty – rising interest rates, shifting tariffs, and geopolitical instability- puts added pressure on doing more with less. Yet many GTM organizations continue to follow legacy models without questioning their fundamental design.

But that’s changing. More Boards, CEOs, and commercial leaders are now asking:

  • Are we fully leveraging AI and the immense data we already have to optimize our GTM efforts?
  • Are we interacting with customers in the right ways or are we too costly to serve in certain segments?
  • Are we getting a measurable return from our marketing investments?

Agenda of the roundtable:

Meet the speakers

Brian Andersen
Senior Partner
Mikkel Bach-Andersen
Senior Partner
Oliver Lund Storgaard
Partner

Sign up for the event!

In this event, we put GTM efficiency under the microscope. We’ll take a practical look across the full commercial engine from sales and customer success to marketing—and dive deep into the most powerful levers for unlocking efficiency, supported by real cases and actionable perspectives.

There are limited seats available for this event.

  • Date: August 28th 2025 
  • Time: 08.30 – 11.00 
  • Office location: Palægade 8, 3rd floor. 1261 Copenhagen