Live webinar: Tuesday, March 9th, 2023 (8.15-9.00 am CET)

How to build an inside sales function

How to design and implement an Inside Sales function to improve sales efficiency and effectiveness

B2B buying is going virtual, and buyers increasingly demand non-face-to-face ways of engaging with sales organizations. This shift has been heavily accelerated by COVID, and it’s here to stay.

This shift causes Inside Sales to grow in importance as marketing assumes more funnel responsibility and the role of traditional field sellers such as “order takers” and “relationship managers” diminishes.

Leading commercial organisations are starting to leverage Inside Sales to achieve a plethora of business outcomes, including lowering cost of sales, accelerating lead generation, and enabling technical & consultative sellers to win more deals.

Despite its advantages, Inside Sales is an emerging discipline, and one of the main barriers holding B2B organisations back is the lack of experience in operating and managing Inside Sales functions.

In this webinar, we will explore how Inside Sales can enable your organisation to succeed with the transition towards more digital and virtual selling. Further, we’ll dive into which concrete elements you need to get in place to design and implement an Inside Sales function that improves sales efficiency and effectiveness.

AGENDA: 

8:15 How Inside Sales can enable you to succeed with the transition towards more digital and virtual selling

8:25  How to design and implement an Inside Sales function

8:35 Avoiding common pitfalls

8:45 Open Q&A and discussion

Target audience

  • Heads of Sales
  • Heads of Sales Excellence
  • Sales Directors
  • Sales Managers

Key take-aways

  • How to identify and prioritize the business outcomes you want Inside Sales to achieve
  • A step-be-step guide for how you design and implement Inside Sales
  • The top 3 pitfalls in working with Inside Sales

Oliver Lund Storgaard

Oliver Lund Storgaard

Senior Management Consultant

Mail: ols@kvadrant.dk

Tel: +45 23 62 90 60