Insights

Discover our latest insights and knowledge about all topics across the commercial organization.

We share our insights​

Explore our knowledge & insights for commercial executives.

A collection of our larger publications for commercial executives on sales, marketing & growth.

The “Growth Agenda” podcast presented by Kvadrant – conversations across marketing, sales and customer success.

Articles embodying our cutting-edge ideas, viewpoints, and counsel for effective commercial leadership.

Books

Download full or summary versions of our publications around key commercial topics.

The Campfire Launch

This 160-page publication reveals why half of B2B product launches fail and how to fix them. A must-read for marketing and sales leaders and commercial professionals.

The Value of Failures in Strategy

New lessons from where strategies go wrong and how leaders can design against failure to build strategies that actually work in reality.

The New Growth Agenda

New answers for a new world to an age-old question: Where will our growth come from? Our latest book helps leaders turn the commercial engine into a competitive advantage.

Lead Engine

Going beyond ads and tactics to build a true commercial growth machine. We all agree that lead generation is important for bringing in new customers. So why is it so difficult?

Teams That Sell

Set, Build & Manage High Performing Teams in the New Era of B2B. Rethinking the traditional sales team to grow sales, efficiency & employee engagement. 

The Marketing Machine​

A 90 paged step-by-step guide for commercial executives in B2B companies on how to turn their marketing function into a revenue-generating powerhouse.

Whitepapers

Download full or summary whitepapers on key commercial topics.

Reading Between the Lines

Discover a practical framework for tracking operational value creation in private equity. Learn how the Rule of 40 helps balance growth and profitability throughout the holding period.

Kink The Curve

This whitepaper reveals why most transformations fail at execution and provides a proven framework to bridge the gap between boardroom strategy and frontline reality.

The Sales Training Design Guide
+50 pages on how to know when you need sales training and how to get the most out of your investment in people development.

Making Marketing Materials that Work for Sales

Why most marketing content goes unused today– and how to fix it. It’s not just about getting leads – it’s about closing deals.

1,000 Assistants in Your Pocket

It offers a grounded, field-tested view on scaling GenAI in B2B: focusing not on autonomous agents, but on task-specific assistants embedded in real workflows that drive measurable gains for commercial teams.

8 Principles for Effective Sales Performance Management

+20 pages on how commercial leadership set up decision-making for consistent target achievement & performance improvements.

Putting AI to use in your commercial operations

Our 4-step practical approach
to unlocking your commercial AI potential in a +10 paged whitepaper.

Grow with Digital Sales

+20 pages on how to prioritize digital sales and integrate it as a part of your commercial engine for efficient growth acceleration. 

Rethinking Channel Sales for Growth

Too many channel partners underdeliver – not because of potential, but because of unfocused management. This whitepaper shows how strategy, segmentation, and enablement can turn partner ecosystems into powerful, sustainable engines of growth.

The power of portfolio marketing

+10 pages on why most B2B companies should rather market the full portfolio than the single product.

The Market Leaders’ Next Competitive Advantage

How premium solution providers overcome the low-cost competitor challenge through more than superior products.

The marketing Operating Model

20 pages on how to design and build a future-fit engine for growth, collaboration, and productivity.

Podcast

Listen to our podcast: "The Growth Agenda" – conversations across marketing, sales and customer success with industry leaders in B2B.

Articles

Our latest thinking, perspectives & recommendations from Kvadrant Consulting.