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- Latest B2B Sales & Marketing content from Kvadrant
- C-level focus on commercial transformation
Below you can find Kvadrant’s hand-picked key insights for commercial executives.
An assemblage of key book publications curated for commercial executives.
A “Chief Revenue Officer” podcast presented by Kvadrant – conversations across marketing, sales and customer success.
Articles embodying our cutting-edge ideas, viewpoints, and counsel for effective commercial leadership.
Download full or summary versions of our books on B2B sales & marketing:
This 160-page publication reveals why half of B2B product launches fail and how to fix them. A must-read for marketing and sales leaders and commercial professionals.
Set, Build & Manage High Performing Teams in the New Era of B2B. Rethinking the traditional sales team to grow sales, efficiency & employee engagement.
Going beyond ads and tactics to build a true commercial growth machine. We all agree that lead generation is important for bringing in new customers. So why is it so difficult?
A 90 paged step-by-step guide for commercial executives in B2B companies on how to turn their marketing function into a revenue-generating powerhouse.
+100 pages on critical development initiatives for sales & marketing leaders to win in the new B2B buying environment and how to succeed with the transformation.
Our latest thinking, perspectives & recommendations for commercial leadership.