Featured Insights

Below you can find Kvadrant’s hand-picked key insights for commercial executives.

Commercial Leadership

Commercial Leadership Moonshots for the 2020s

by Martin Nyvang Mariussen | Jul 30, 2020

Strategic Branding

A brand architecture playbook for CMOs during high M&A activity

by Mikkel Bach-Andersen & Karl Kjellerup Barfoed | Mar 5, 2021

Digital & Virtual Selling

How To Succeed With The Inside Sales Transformation

by Martin Nyvang Mariussen | Apr 22, 2020


Rise of Revenue Marketing

by Mikkel Bach-Andersen & Martin Nyvang Mariussen | Oct 30, 2020


From marketing campaigns to GTM programs

by Mikkel Bach-Andersen & Martin Nyvang Mariussen | Sept 24, 2020

Latest Insights

Our latest thinking, perspectives & recommendations for commercial leadership

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