Below you can find Kvadrant’s hand-picked key insights for commercial executives.
Commercial Leadership Moonshots for the 2020s
by Martin Nyvang Mariussen | Jul 30, 2020
A brand architecture playbook for CMOs during high M&A activity
by Mikkel Bach-Andersen & Karl Kjellerup Barfoed | Mar 5, 2021
Digital & Virtual Selling
How To Succeed With The Inside Sales Transformation
by Martin Nyvang Mariussen | Apr 22, 2020
Rise of Revenue Marketing
by Mikkel Bach-Andersen & Martin Nyvang Mariussen | Oct 30, 2020
From marketing campaigns to GTM programs
by Mikkel Bach-Andersen & Martin Nyvang Mariussen | Sept 24, 2020
Our latest thinking, perspectives & recommendations for commercial leadership
There is much talk in the corporate world about agile development, rapid prototyping and experimentation. Learn how Vattenfall decided to put these topics to the test by building an Inside Sales function in just 10 weeks.
Do not give in to the urge to launch large-scale transformation plans prematurely, as you risk creating expectations you can’t fulfil. In this article, we will outline how new CMO´s can balance the short and the long term in their quest for momentum and results.
Building a strong brand foundation does not solely help you ensure differentiation in the marketplace but are also energizing the organization and providing guidance for the employees. In this guide, we include four elements of a strong brand.
We will explore the 5 most common reasons why commercial leaders are increasingly looking towards Inside Sales as lever for growth and efficiency improvement.
Marketing, as a function, is increasingly finding itself on the losing end. This happens as both the management team – and sometimes the marketing team – struggle to clearly articulate a vision and case for Marketing as an independent function that has a seat in the C-suite.
Only a few are aware that a successful alignment between marketing and sales could generate up to 208% more revenue. One of the most crucial steps to aligning your marketing and sales efforts is creating a service level agreement (SLA).
To avoid the risk of cutting marketing activities that have a high impact on performance, the marketing leader needs a clear overview of how marketing investments are split and how each of these investments are performing.
Economic downturns create clear winners and losers and the recession probability doubled from 2018 to 2019. Research shows that the winners are those that prepare in time and as the company’s revenue engine, sales and marketing preparation play a key role.
facebooklinkedinThe following article has, by the blessing of its author Kristoffer Kej, been translated from Danish to English, adjusted and some places been re-written to fit our blog. To read the original Danish article, please visit RelationsPeople.From...
The way we are buying is changing which naturally is affecting the way we sell, but somehow B2B sales haven’t caught up, despite having all the tools necessary. We are here to change that. Inside Sales is here to accommodate that transition.
There are important changes taking place in B2B sales & marketing these years, which means that interactions between sellers and buyers are moving from physical face-to-face meetings to digital interactions led by the buyer.
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