Insights

Discover our latest insights and knowledge about all topics across the commercial organization. Topics ranges from sales to marketing to customer success to leadership and all in between. Enjoy!

Explore our Knowledge & Insights

Below you can find Kvadrant’s hand-picked key insights for commercial executives.

Books

A collection of our larger publications for commercial executives on sales, marketing & growth.

Podcast

The “Growth Agenda” podcast presented by Kvadrant – conversations across marketing, sales and customer success.

Articles

Articles embodying our cutting-edge ideas, viewpoints, and counsel for effective commercial leadership.

Books & Publications

Download full or summary versions of our books on B2B sales & marketing:

This 160-page publication reveals why half of B2B product launches fail and how to fix them. A must-read for marketing and sales leaders and commercial professionals.

Set, Build & Manage High Performing Teams in the New Era of B2B. Rethinking the traditional sales team to grow sales, efficiency & employee engagement. 

Going beyond ads and tactics to build a true commercial growth machine. We all agree that lead generation is important for bringing in new customers. So why is it so difficult?

A 90 paged step-by-step guide for commercial executives in B2B companies on how to turn their marketing function into a revenue-generating powerhouse.

+100 pages on critical development initiatives for sales & marketing leaders to win in the new B2B buying environment and how to succeed with the transformation.

Podcast

Listen to the “Growth Agenda” podcast presented by Kvadrant – conversations across marketing, sales and customer success with industry leaders in B2B.

Download and listen where you normally listen to podcasts:

Apple      Spotify

Latest Articles

Our latest thinking, perspectives & recommendations for commercial leadership.