What our clients use us for in Marketing
STRATEGY & ENGINE
- Build Inbound Marketing Strategy (Content, Process, System)
- Build Marketing Automation Platform (Create & integrate)
- Design Marketing Operating Model (Internal department meeting cadence)
- How to run the 3 parts of B2B marketing (Strategic, Operational, Sales Enabling)
- How to set up a content production & distribution machine
- How to design -and optimize on your lead creation & nurturing flows
- How to build and operationalise Customer Reference Stories
ORGANISATION & MANAGEMENT
- Support managers to initiate and drive a new Marketing Operating Rhythm
- Support technical to automate lead flows in Marketing Automation Platform
- Support CxO in driving coordinated development of Marketing & Sales
The business context is changing, and the speed in which it changes has never been faster, and due to the internet, we have never been more connected across the globe. It is safe to say that the world is becoming more complex. New technologies are emerging and...
There are two important changes taking place in B2B sales & marketing these years: Buyers complete more of the buying process without meeting sellers physically (now buyers complete 70% of the buying process without any vendor contact, according to Forrester...
“…In complex sales, the performance gap between top and average sales reps is 300% and this is widening as the average rep is experiencing a more complex buying environment” 22% of B2B sales reps are expected to be made redundant by 2020. Especially sales reps working...
Companies that miss lead -and revenue targets and don't have documented buyer personas
Content marketing is no longer just an important element in B2B marketing. It IS B2B marketing.
MARKETING AUTOMATION 101
1/2 day workshop
HubSpot, Salesforce Pardot, Marketo… Understand how the Marketing Automation Platform functions, how “Best-in-class” B2B companies use it and decide if it makes sense for your business to make the investment
LEAD FLOW CREATION
1 day workshop
A new breed of marketing executives are emerging. Combining the creative mindset of a designer with the systematic approach of an engineer. To build -and constantly fine-tune how the lead engine Creates, Captures & Converts.
Bredgade 20 1. floor, 1260 Copenhagen
Kvadrant ApS, CVR: 39598736
Kontonr.:3409 / 12621035