What our clients use us for in Marketing
STRATEGY & ENGINE
- Build company story, value propositions & brand strategy
- Build Inbound Marketing Strategy (Content, Process, System)
- Build Marketing Automation Platform (Create & integrate)
- Design Marketing Operating Model (Internal department meeting cadence)
- How to run the 3 parts of B2B marketing (Strategic, Operational, Sales Enabling)
- How to set up a content production & distribution machine
- How to design -and optimize on your lead creation & nurturing flows
- How to build and operationalise Customer Reference Stories
ORGANISATION & MANAGEMENT
- Support managers to initiate and drive a new Marketing Operating Rhythm
- Support technical to automate lead flows in Marketing Automation Platform
- Support CxO in driving coordinated development of Marketing & Sales
1. The main idea Economic downturns (recessions) create clear winners and losers and the recession probability doubled from 2018 to 2019. Research shows that the winners are those that prepare in time and as the company's revenue engine, sales and marketing...
Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade, significantly outperforming the old on volume, quality and cost per lead. Best-in-class companies demonstrate 20-50% increase in number of leads, 30%...
The following article has, by the blessing of its author Kristoffer Kej, been translated from Danish to English, adjusted and some places been re-written to fit our blog. To read the original Danish article, please visit Relationspeople. From scattered to strategic...
Companies that miss lead -and revenue targets and don't have documented buyer personas
Content marketing is no longer just an important element in B2B marketing. It IS B2B marketing.
MARKETING AUTOMATION 101
1/2 day workshop
HubSpot, Salesforce Pardot, Marketo… Understand how the Marketing Automation Platform functions, how “Best-in-class” B2B companies use it and decide if it makes sense for your business to make the investment
LEAD FLOW CREATION
1 day workshop
A new breed of marketing executives are emerging. Combining the creative mindset of a designer with the systematic approach of an engineer. To build -and constantly fine-tune how the lead engine Creates, Captures & Converts.
Bredgade 20 1. floor, 1260 Copenhagen
Kvadrant ApS, CVR: 39598736
Kontonr.:3409 / 12621035