What our clients use us for in Marketing
STRATEGY & ENGINE
- Build company story, value propositions & brand strategy
- Build Inbound Marketing Strategy (Content, Process, System)
- Build Marketing Automation Platform (Create & integrate)
- Design Marketing Operating Model (Internal department meeting cadence)
- How to run the 3 parts of B2B marketing (Strategic, Operational, Sales Enabling)
- How to set up a content production & distribution machine
- How to design -and optimize on your lead creation & nurturing flows
- How to build and operationalise Customer Reference Stories
ORGANISATION & MANAGEMENT
- Support managers to initiate and drive a new Marketing Operating Rhythm
- Support technical to automate lead flows in Marketing Automation Platform
- Support CxO in driving coordinated development of Marketing & Sales
While 100 days might be an arbitrary time span, it is crucial, with a decrease in CMO tenure and respect from other C-suite members, to quickly establish momentum in order to gain the support needed to drive the long term transformation of the marketing function. Yet,...
For most commercial leaders, inside sales development revolves around expanding the function’s responsibilities (e.g. from lead qualification to full funnel responsibility for transactional purchases)monscaling the function or optimizing work processes and supporting...
Building a strong brand foundation does not solely help you ensure differentiation in the marketplace but are also energizing the organization and providing guidance for the employees. In this guide, we include four elements of a strong brand. All these elements...
Companies that miss lead -and revenue targets and don't have documented buyer personas
Content marketing is no longer just an important element in B2B marketing. It IS B2B marketing.
MARKETING AUTOMATION 101
1/2 day workshop
HubSpot, Salesforce Pardot, Marketo… Understand how the Marketing Automation Platform functions, how “Best-in-class” B2B companies use it and decide if it makes sense for your business to make the investment
LEAD FLOW CREATION
1 day workshop
A new breed of marketing executives are emerging. Combining the creative mindset of a designer with the systematic approach of an engineer. To build -and constantly fine-tune how the lead engine Creates, Captures & Converts.
Bredgade 20 1st floor, 1260 Copenhagen
Kvadrant ApS, CVR: 39598736
Kontonr.:3409 / 12621035