Our research shows that more than 50 % of product launches fail. No matter whether you are a glass-half-empty or half-full type of person, this can’t be super satisfying.

A big reason for these dire success rates is that many complex BtB and health care companies follow a launch playbook built for fast-moving consumer goods.

It is time to reinvent how complex, global B2B and health care companies launch products, hence we have dedicated a full webinar to this important topic.

AGENDA: 

8:15 Share the fresh research on why product launches fail

8:25 Present a new approach to product launches 

8:35 Provide hands-on advice and guidance to commercial leaders on how to implement it in their organization and ultimately increase the success rates of future launches.

8:45 Open Q&A and discussion