On-Demand Webinar

Product launch excellence

Why 50% of Product Launches Fail, and How To Fix Them  

Our research shows that more than 50 % of product launches fail. No matter whether you are a glass-half-empty or half-full type of person, this can’t be super satisfying.

A big reason for these dire success rates is that many complex BtB and health care companies follow a launch playbook built for fast-moving consumer goods.

It is time to reinvent how complex, global B2B and health care companies launch products, hence we have dedicated a full webinar to this important topic.


8:15 Share the fresh research on why product launches fail

8:25 Present a new approach to product launches 

8:35 Provide hands-on advice and guidance to commercial leaders on how to implement it in their organization and ultimately increase the success rates of future launches.

8:45 Open Q&A and discussion

Target audience

  • CMO/VP/Heads of Global Marketing
  • Regional Heads of Marketing
  • Commercial leaders
  • Brand Managers
  • Launch Managers

Key take-aways

  • The typical reasons why product launches fail
  • How to improve product launch excellence
  • The major changes needed to drive product launch excellence 

Mikkel Bach-Andersen

Mikkel Bach-Andersen


Mail: mba@kvadrant.dk

Tel: +45 40 41 13 31