by Martin Nyvang Mariussen | Jun 5, 2019 | Article, Marketing
6 essentials for the new B2B Lead Engine FollowFollow Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade, significantly outperforming the old on volume, quality and cost per lead. Best-in-class...
by Brian Andersen | May 14, 2019 | Article, Sales
Inside Sales and what results can B2B companies expect? FollowFollow The business context is changing, and the speed in which it changes has never been faster, and due to the internet, we have never been more connected across the globe. It is safe to say that the...
by Martin Nyvang Mariussen | Mar 7, 2019 | Article, Sales
B2B buying is going digital, so why is 70% of your sales force still road warriors? FollowFollow There are two important changes taking place in B2B sales & marketing these years: Buyers complete more of the buying process without meeting sellers physically (now...
by Martin Nyvang Mariussen | Mar 6, 2019 | Article, Marketing
Damn it feels good 2B in B2B Marketing FollowFollow B2B marketers are a bit like the vice president of the United States. We are not exactly educated for it (with 85% of us “self-taught” in the discipline) and no one really grows up with the dream of becoming one...
by Martin Nyvang Mariussen | Mar 6, 2019 | Article, Marketing, Sales
3 signs you’re sitting on Sales & Marketing gold FollowFollow 1. The unexploited CRM database potential You have tons of contacts in your CRM system, but don’t know what they are up to. No tracking on how contacts are engaging with you digitally and no...
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