FollowFollow The following article has, by the blessing of its author Kristoffer Kej, been translated from Danish to English, adjusted and some places been re-written to fit our blog. To read the original Danish article, please visit RelationsPeople. From scattered to...
Tillykke! Du skal være Marketingleder – Du går bare i gang! FollowFollow 85% of B2B Marketers er selvlærte og tallet er nok nærmere 100% når det kommer til deres ledere. Meget få virksomheder træner deres marketingledere til at lykkedes i rollen (ligesom det...
You’re probably underfunding your marketing development FollowFollow Most B2B organisations are becoming better at enabling sales to engage more effectively with customers through new tools, training and coaching. But as digitalisation moves direct customer...
2 numbers CEO’s should ask commercial executives to know FollowFollow In the world of B2C every marketer needs to know their Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). If they don’t know these, scaling could very easily scale losses,...
Poul Bærentsen: 3 lessons for commercial leadership FollowFollow From entrepreneurship, to corporate and back again If you’ve been in IT or B2B sales in Denmark in the past decades, it’s very likely that you´ve come across Poul Bærentsen, co-founder of Wisehouse and...
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