Kvadrant
  • Expertise
  • Insights
  • Webinars
  • Training programs
    • The New Consultative Seller
    • The Revenue Marketing Team
    • Virtual Selling
  • Careers
  • About us
Select Page
It’s time for marketing to move from lead to revenue generation

It’s time for marketing to move from lead to revenue generation

by Mikkel Bach-Andersen | Aug 9, 2021 | Article, Sales

It’s time for marketing to move from lead to revenue generation FollowFollow As customers ways of buying have changed, marketing as a discipline has increased in importance. Consequently, many marketing teams have undergone a transformation from being a support...
Why B2B sales need to go from “team of sellers” to “teams that sell”

Why B2B sales need to go from “team of sellers” to “teams that sell”

by Martin Nyvang Mariussen | Jul 27, 2021 | Article, Sales

Why B2B sales need to go from “team of sellers” to “teams that sell” FollowFollow Selling has never been easy but it used to be more simple; Less technology to master and data to interpret (CRM). Fewer channels for customer engagement (Phone,...
How can sales & marketing collaborate when they operate with different funnels and ways of working?

How can sales & marketing collaborate when they operate with different funnels and ways of working?

by Mikkel Bach-Andersen | Sep 24, 2020 | Article, Marketing, Sales

How can sales & marketing collaborate when they operate with different funnels and ways of working? FollowFollow Sales & marketing’s ability to collaborate and drive growth, are hurt by different views on the customer buying process and fundamentally...
Moonshots for Commercial Leadership

Moonshots for Commercial Leadership

by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Marketing, Sales

Moonshots for Commercial Leadership FollowFollow As commercial leaders, we often find ourselves bogged down in the weeds of operations, with difficulty to look beyond the next reporting call, management meeting or ongoing technology implementation. The Revenue Engine...
If sales and marketing work best in teams, why are they split into different functions?

If sales and marketing work best in teams, why are they split into different functions?

by Martin Nyvang Mariussen | Jul 27, 2020 | Article, Marketing, Sales

If sales and marketing work best in teams, why are they split into different functions? FollowFollow Separate sales and marketing functions has been the standard organizing principle for the commercial organisation since they first came to light. Sales would sell and...
« Older Entries
Next Entries »

Recent Posts

  • Design your content engine for maximum impact and efficiency
  • CRO 020 – Mikkel & Brian – Growth officers, hackers og data scientists – nye roller i marketing eller spild af tid?
  • Marketing by the numbers & measuring what matters
  • CRO 019 – Steffen Souza – Succes med Digital Transformation i B2B
  • Mikkel & Martin – Sales Plays

Recent Comments

    Archives

    • November 2022
    • August 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • January 2022
    • December 2021
    • September 2021
    • August 2021
    • July 2021
    • March 2021
    • January 2021
    • December 2020
    • October 2020
    • September 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • September 2019
    • August 2019
    • June 2019
    • May 2019
    • March 2019
    • August 2018
    • July 2018

    Categories

    • Article
    • Job Post
    • Leadership & Transformation
    • Marketing
    • Podcast
    • Sales

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org