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How can sales & marketing collaborate when they operate with different funnels and ways of working?

How can sales & marketing collaborate when they operate with different funnels and ways of working?

by Mikkel Bach-Andersen | Sep 24, 2020 | Article, Marketing, Sales

How can sales & marketing collaborate when they operate with different funnels and ways of working? FollowFollow Sales & marketing’s ability to collaborate and drive growth, are hurt by different views on the customer buying process and fundamentally...
Moonshots for Commercial Leadership

Moonshots for Commercial Leadership

by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Marketing, Sales

Moonshots for Commercial Leadership FollowFollow As commercial leaders, we often find ourselves bogged down in the weeds of operations, with difficulty to look beyond the next reporting call, management meeting or ongoing technology implementation. The Revenue Engine...
How to use the economic downturn to pull ahead of competition

How to use the economic downturn to pull ahead of competition

by Thomas Boerve | Jun 11, 2019 | Article, Leadership & Transformation

How to use the economic downturn to pull ahead of competition FollowFollow 1. The main idea Economic downturns (recessions) create clear winners and losers and the recession probability doubled from 2018 to 2019. Research shows that the winners are those that prepare...
From scattered to strategic thought leadership

From scattered to strategic thought leadership

by Brian Andersen | May 31, 2019 | Article, Leadership & Transformation

FollowFollow The following article has, by the blessing of its author Kristoffer Kej, been translated from Danish to English, adjusted and some places been re-written to fit our blog. To read the original Danish article, please visit RelationsPeople. From scattered to...

Recent Posts

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