Organising Sales & Marketing for Agility

August 20 2020 (07.30 – 09.30)

The Agile Revenue Engine

The old way of organizing the B2B revenue engine may become obsolete, as digitalization blurs the lines between sales & marketing and as the need to move with higher pace and increase customer-centricity makes old – more bureaucratic – operating principles obsolete.

Join the Kvadrant Leadership Lounge (physical event at the Kvadrant office), to learn more about new organizing principles and agile ways of working for Sales & Marketing functions in business-to-business companies.

At the event we will blend expert insights with practical examples and round table discussions. The event is by invitation only and reserved for senior Sales & Marketing executives. The maximum number of participants is 25 to allow for discussions and interactivity.

For who?

Marketing and Sales Executives at B2B Companies


August 20th from 7:30 to 10:00. Presentations start at 08:00 after a quick breakfast.


Bredgade 20, 1st Floor, 1260 Copenhagen, Denmark



07.30 – 08.00: Light breakfast

08.00 – 08.20: The Agile revenue engine: Reflections on how agile principles and practices can be used in Sales & marketing to increase commercial performance and employee engagement (by Mikkel Bach-Andersen and Martin Mariussen, Partners at Kvadrant Consulting)

08.20 – 08.45: Agile marketing: VELUX Marketing have adopted agile principles and Scrum methodology to change the way they work on development initiatives. Velux will share their experience and reflect on the implications to how they organize, work and lead (By Christian Fjeldsøe, Senior Director, Global Marketing, VELUX)

08.45 – 09,15: Making Sales & marketing teams work better together: How Basware, that offers fully automated purchase-to-pay software, has created business results through better Sales & Marketing alignment and agile ways of working (By Lars Madsen, CMO Basware)

09.15 – 09.30: Q&A, executive discussion 

Sign up now

To learn more about the program, call us at +45 40411331 or fill out the form below and we will contact you shortly


Mikkel Bach-Andersen

Mikkel Bach-Andersen

Partner, Kvadrant Consulting

Martin Mariussen

Martin Mariussen

Partner, Kvadrant Consulting

Christian Fjeldsøe

Christian Fjeldsøe

Sr. Director, Global Marketing, VELUX

Lars Madsen

Lars Madsen

CMO, Basware

Note: We reserve the right to cancel event registrations from people that fall outside the network and the target audience of this event.

Parking: it is possible to park at ‘Ofelia Plads’ and in the car park at ‘Dronningens Tværgade’. Both locations are in the distance of a three minute walk from the office.

Bredgade 20 1st floor, 1260 Copenhagen
+45 40410043

Kvadrant ApS, CVR: 39598736