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With many marketing budgets tightening, it’s time to reflect on how to get more value from the money you’re already spending.
In this short but effective webinar, we present 5 ideas and concepts that will help you balance your budget, get more value from your creative development spend, measure what matters and work closer with sales.
For each of the 5 ideas, we’ll present a short case that illustrates how a B2B company improved outcomes withoutincreasing spend, or in some cases even lowered it.
8:15 The difference between effectiveness & efficiency
8:20 Balancing budgets for growth
8:25 Making creative like its 2023
8:30 Measuring what matters
8:35 Marketing & sales collaboration
8:45 Open Q&A and discussion
✓ Effectiveness and efficiency are not the same – and there is a tendency to get lost in miniature optimization
✓ Even with small marketing budgets, B2B companies should still balance their spend
✓ Creative development is often stuck in the past and we can get a lot more outcomes from our creative and content efforts
Select the webinar you want to register for here and join us for new knowledge and insights.