Digital marketing training
Marketing training purpose-built for B2B marketing teams
The Revenue Marketer program is a 12-week program designed to equip B2B marketing professionals & teams with the knowledge & skills required to succeed in delivering business outcomes.
Through a combination of online live training, e-learning, and 1:1 coaching, the program delivers a 100% virtual development journey that guides people forward toward and fits professional development into their everyday work-life.
Get started
If you want to learn more about the program, please call us at
+45 40 41 28 85
What
Marketing skills for B2B teams and individuals
Format
6 modules over 3 months: e-learning, virtual training & 1-1 coaching
Time requirements/month
8 hours – 4 for virtual training, 1 for 1:1 coaching, 2 for e-learning/self-study, 1 for homework
Price
€2,795 / seat (20,950DKK), excl. VAT
Barbara Hennekens
Marketing VP, Stibo Systems
“I truly think this is one of the best, if not the best marketing training I received. The topics, format with prep work, training and exercises really made sense.”
Emma R. Hansen
Marketing Manager, Auditdata
“The choice of topics are spot on, and the content was excellent. I would recommend it to any B2B marketers that is looking to raise their strategic game.”
Marlene R. Bucholdtz
Head of MarCom, SOS International
“Really liked the program’s ability to bring structure to a B2B marketing manager’s responsibilities through concrete guidance. The course was relevant, easy to implement and well delivered”
Equip your marketing team with the knowledge & skills required to drive revenue growth in a B2B environment
Module 1 (week 1-2)
Strategy, prioritization & resource allocation
How to position marketing as a strategic business partner and use the Market-Game-Board to prioritize & allocate resources effectively
Module 2 (week 3-4)
Generating Audience Insights
How to structure insight gathering on targeted buyer segments (audiences) and put knowledge to practice in Go-To-Marketing initiatives
Module 3 (week 5-6)
Building Full Funnel Revenue Programs
How to develop, deploy and continiously optimize on full funnel revenue programs, designed to convert business potential into business results
Module 4 (week 7-8)
Account Based Marketing
How to build true ABM programs, targeted towards winning -or growing business with few high-value named accounts
Module 5 (week 9-10)
Making marketing a partner to sales
How to strengthen sales & marketing collaboration and bring the two closer together in on-going operations
Module 6 (week 11-12)
Measuring & Demonstrating the value of marketing
How to measure marketing’s contribution to generating business results and communicating the value of marketing
- Shared team understanding of what B2B marketing is and how it is ideally done
- Ability to convert business strategy & priorities into marketing initiatives & resource allocation
- Ability to effectively gather right information required to develop & deploy succesfull marketing initiatives
- Ability to develop & deploy full-funnel revenue programs, aligned to targeted buyer journeys
Who the program is for and why you should attend
How the program is put together and executed
100% digital & virtual training with personal 1:1 expert led coaching
E-learning
Videos, pre-read and tests through the course platform to prepare for virtual training sessions
Instructor led virtual training
Instructor led 2-hour virtual training sessions in small teams of 8-10 people, through mix of teaching & exercises
Homework, quiz, tools & tasks
Putting tools to practice on own company after each session to embed learning into daily operations
1:1 coaching sessions
Personal guidance through virtual 1:1 calls between sessions to discuss barriers to overcome and actions to do so
Download The Course Program
Your program convenor
Mikkel Bach-Andersen
Partner
+45 
40 41 13 31
mba@kvadrant.dk