Digital marketing training

 

Marketing training purpose-built for B2B marketing teams

The Revenue Marketer program is a 12-week program designed to equip B2B marketing professionals & teams with the knowledge & skills required to succeed in delivering business outcomes.

Through a combination of online live training, e-learning, and 1:1 coaching, the program delivers a 100% virtual development journey that guides people forward toward and fits professional development into their everyday work-life.

Get started

If you want to learn more about the program, please call us at
+45 40 41 28 85

What

Marketing skills for B2B teams and individuals

Format

6 modules over 3 months: e-learning, virtual training & 1-1 coaching

Time requirements/month

8 hours – 4 for virtual training, 1 for 1:1 coaching,  2 for e-learning/self-study, 1 for homework

Price

€2,795 / seat  (20,950DKK), excl. VAT

Barbara Hennekens

Marketing VP, Stibo Systems

“I truly think this is one of the best, if not the best marketing training I received. The topics, format with prep work, training and exercises really made sense.”

Emma R. Hansen

Marketing Manager, Auditdata

“The choice of topics are spot on, and the content was excellent. I would recommend it to any B2B marketers that is looking to raise their strategic game.”  

Marlene R. Bucholdtz

Head of MarCom, SOS International

“Really liked the program’s ability to bring structure to a B2B marketing manager’s responsibilities through concrete guidance. The course was relevant, easy to implement and well delivered”

Equip your marketing team with the knowledge & skills required to drive revenue growth in a B2B environment

Module 1 (week 1-2)

Strategy, prioritization & resource allocation

How to position marketing as a strategic business partner and use the Market-Game-Board to prioritize & allocate resources effectively

Module 2 (week 3-4)

Generating Audience Insights

How to structure insight gathering on targeted buyer segments (audiences) and put knowledge to practice in Go-To-Marketing initiatives 

Module 3 (week 5-6)

Building Full Funnel Revenue Programs

How to develop, deploy and continiously optimize on full funnel revenue programs, designed to convert business potential into business results

Module 4 (week 7-8)

Account Based Marketing

How to build true ABM programs, targeted towards winning -or growing business with few high-value named accounts

Module 5 (week 9-10)

Making marketing a partner to sales

How to strengthen sales & marketing collaboration and bring the two closer together in on-going operations

Module 6 (week 11-12)

Measuring & Demonstrating the value of marketing

How to measure marketing’s contribution to generating business results and communicating the value of marketing

  • Shared team understanding of what B2B marketing is and how it is ideally done

 

  • Ability to convert business strategy & priorities into marketing initiatives & resource allocation

 

  • Ability to effectively gather right information required to develop & deploy succesfull marketing initiatives

 

  • Ability to develop & deploy full-funnel revenue programs, aligned to targeted buyer journeys

Who the program is for and why you should attend

How the program is put together and executed

100% digital & virtual training with personal 1:1 expert led coaching

E-learning
Jonas Lassen

Videos, pre-read and tests through the course platform to prepare for virtual training sessions

Instructor led virtual training
Jonas Lassen

Instructor led 2-hour virtual training sessions in small teams of 8-10 people, through mix of teaching & exercises

Homework, quiz, tools & tasks
Jonas Lassen

Putting tools to practice on own company after each session to embed learning into daily operations

1:1 coaching sessions
Jonas Lassen

Personal guidance through virtual 1:1 calls between sessions to discuss barriers to overcome and actions to do so

Download The Course Program

Your program convenors

Mikkel Bach-Andersen

Mikkel Bach-Andersen

Partner

Send mail

+45 40411331

Martin Mariussen

Martin Mariussen

Partner

+45 40 41 28 85

mnm@kvadrant.dk

 

Get a free module demonstration & access to the e-learning platform here

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