Virtual Executive Event, April 20, 2020 (EVENT ENDED):

Beyond the vanity metrics – Demonstrating the value of Marketing

Theme

How to measure and demonstrate the economic value of marketing activities

w/Sixten Schultz (COO at N7)

Format

1 hour live webinar

Hosted by Kvadrant partner Mikkel Bach-Andersen

Date & time

April 20, 2020

10.00 – 11.00 CET

DOWNLOAD PRESENTATION HERE

Target audience

CMO / VP Marketing
Marketing Director
VP Marketing & Communication
Chief Revenue / Commercial Officer

Key take-aways

How to demonstrate the value of marketing
Examples of how to connect marketing metrics to business value
Overview of key leading & lacking marketing performance indicators
Guidance on how to get started

The recent COVID-19 crisis has changed the corporate agenda from growth-acceleration to cost-reduction. For CMO´s this means that the need to show business contribution is more pressing than ever, if they don’t want their budgets cut and their plans shelved.

Yet, according to a recent global survey, the CMO´s most pressing challenge is to prove the value of their work.

This infliction point is the focus of this virtual executive session hosted by Kvadrant Consulting. At the event we will go through the examples, advice and tools on how to move beyond the vanity metrics to show marketing´s contribution to growth & profitability.

AGENDA:

10.00 – 10.20: The executive perspective: How marketing leaders measure their function´s impact on the business (by Mikkel Bach-Andersen, Partner Kvadrant Consulting)

10.20 – 10.45: Company case: How 7N – A midsized company within IT consulting services – has achieved complete transparency of how Marketing creates value for the business (By 7N Chief Operating Officer, Sixten Schultz)

10.45 – 11.00: The take-home tool + final Q&A: Kvadrant’s overview of the 10 critical value metrics -and 50 leading indicators for marketing (your KPI map to choose from)