Live webinar, Wednesday June 9th, 2021 (8.15-9 am CET)

BECOME A REVENUE MARKETER

In a world of increased digitization and rapidly evolving customer buying behavior, few business functions have been as profoundly disrupted as marketing. These seismic shifts give rise to a range of questions:

  • Beyond tactical adjustments, what are the broader strategic implications?
  • How do you seize the opportunities arising from these changes to rethink your marketing strategy and get closer to revenue generation?
  • How do you drive and facilitate strategic programs considering these changes?
  • How do you ensure that everyone on the team has the same vocabulary and process understanding to collaborate efficiently?
  • How do you measure the value of your marketing activities?

In this 45min webinar, we will cover the new capabilities that future-fit B2B marketers need to master to get closer to revenue and excel in the new B2B buying environment

 

Agenda:

  1. The changing B2B buying environment
  2. The need and essence of revenue marketing
  3. Transformation requirements and considerations
  4. Ideas for practical next steps
  5. Q&A

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Target audience

  • Chief Marketing Officer
  • Chief Commercial Officer
  • VP Marketing
  • Head of Marketing
Mikkel Bach

Mikkel Bach

Partner

Mikkel has more than 12 years of experience consulting business-to-business companies on sales & marketing related topics. Mikkel has a functional focus on brand strategy, value propositions, segmentation, organizational design, commercial strategy, product launches and deal acceleration.

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