Marketing often delivers too little impact for the cost: campaigns, tools, and reports that look busy but don’t move the needle. In this webinar, Brian Andersen will share how to improve marketing ROI by cutting waste, focusing on what works.
“Marketing is a cost center.” Technically true and yet marketing can also be one of the most powerful growth engines in a B2B company. The challenge? Most organizations are stuck in pebble marketing: spreading efforts across too many small activities, creating transaction costs but little impact.
In this webinar, Brian Andersen will dive into the three big killers of marketing ROI – ineffective, inefficient, and wasted marketing and show how to tackle them. You’ll learn how to eliminate waste, sharpen your focus on what works, and protect the gems in your marketing machine that truly drive results.
Brian will also share case examples of companies that shifted from scattered activities to impact-driven marketing programs, creating stronger ROI and a clear investment logic that stands up to CFO scrutiny.
Brian is an expert in B2B sales & marketing and digital transformation. His focus in Kvadrant lies on all aspects of revenue marketing, close collaboration with sales, and building digitally competent organisations.
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing, and accelerating the full commercial engine of global companies, now part of the Elixirr Group.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
