On-demand webinar

Why Failures Matter in Strategy​

There is a disconnect between where companies currently invest in strategy and where it fails. In the webinar, Jonathan will give an overview of the 32 reasons for failure across the four strategy stages, and how you can work actively with failure to make a successful strategy.

About

Strategy cycles in companies can feel like a choreographed song and dance – with underwhelming impact. In other words the entirety or parts of strategy failed. In reality failure is the outset, and if you work with it actively you will have a much higher chance of strategy success. When comparing where companies invest across the four stages of strategy compared to where they fail there is a clear disconnect.

In this webinar, Jonathan Bellinger will share the 32 sources of strategy failure across the four strategy stages: Problem formulation, development, planning, and execution. You will learn the root cause of why companies keep falling into the failure trap, how to avoid the most common failures, and how acting like a poker player will make you more resilient to when failure happens.

Jonathan will share practical tips and concepts to help you maximize growth via your strategy, by stacking the odds in your favour.

Agenda
Presenter
Jonathan Bellinger
Director​

Jonathan specializes in designing, driving and implementing critical marketing transformations across the marketing landscape, including brand and thought leadership, solution marketing, product launch and go-to-market.