Many companies apply a one-size-fits all and antiquated engagement model to engage accounts. This leaves money on the table and stretches the sales reps thin. In this webinar, Mikkel Bach-Andersen will share how to rethink engagement models to unlock growth without adding more seller.
Sales capacity is one of the scarcest resources in B2B, yet many companies still rely on outdated field-heavy coverage models. The result? Overserved accounts, neglected opportunities, and a salesforce stretched too thin.
In this webinar, our Partner, Mikkel Bach-Andersen, will dive into how modern engagement models can help companies get more out of their sales capacity. You’ll learn why segmentation and smarter account allocation are key levers for efficiency, how digital and hybrid engagement models are reshaping sales coverage, and where the hidden 5–10x potential lies.
Mikkel will also share real-world case stories where rethinking coverage design and leveraging digital channels freed up sellers to focus their time where it matters most: with the right customers.
Mikkel has 15+ years of experience of practicing and consulting within B2B marketing & sales. He has a functional focus on brand strategy, value propositions, segmentation, organizational design, commercial & marketing strategy, product launches and deal acceleration.
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing, and accelerating the full commercial engine of global companies, now part of the Elixirr Group.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
