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6th of February 2024 at 10-11 AM
Getting your product positioning right, will reap effects across the full sales funnel – this is how you do it.
It is a highly powerful thing to get right, yet most companies’ product positioning is simply too weak:
If your sales conversations end in a battle on features, it is often a sign of having a too weak positioning in your pitch. Successfully connecting your product with buyers is hard and can potentially reset your product roadmap, the way you price, the way you sell, your choice of channels.