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Changing buying behaviour demands a new sales & marketing approach. Customer centric, collaborative, integrated, data-driven and tech-enabled.

How to Build a Content Factory

Insightful and creative content is critical for organisations to turn their marketing function into a strategic asset. Nevertheless, for many organisations the content creation process is lengthy, full of friction and cumbersome. Too often, this happens as many...

How to Organize your B2B Marketing Function for Maximal Business Impact

Deciding on your organizational blueprint is one of the major enablers or disablers of Marketing effectiveness and efficiency. Yet, too often this topic is not addressed strategically, or things are done like they have always been done, even though the world has moved...

The CMO´s Guide to Marketing Measurement

Measurement is, in general, a critical aspect of any organization today, and marketing is no exception. Digital marketing provides endless opportunities to track different activities, but in this ocean of potential measurement points, we often see companies ending up...

How to Build an Inside Sales Organisation in 10 Weeks

There is much talk in the corporate about agile development, rapid prototyping and experimentation. At Vattenfall we decided to put these topics to the test by challenging ourselves to build a new commercial function (in this case an Inside Sales function) in just 10...

The New B2B Growth Playbook

For many years, the typical medicine for declining revenue growth in B2B organisations was quite simple; improve salesforce capabilities through training, enablement, and coaching to grow sales. But with average sales rep performance on a 5-year decline, despite an...

How marketing leaders can reclaim their seat in the C-suite and ignite growth

The new playbook for commercial organizations is tearing down Siloes between Marketing, Sales & Customer SuccessAs Technology has changed how customers behave and how companies can respond to this behaviour, there is now a need to create better alignment across...

Insights

How to Organize your B2B Marketing Function for Maximal Business Impact

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The CMO´s Guide to Marketing Measurement

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B2B buying is going digital, so why is 70% of your sales force still road warriors?

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The New B2B Growth Playbook

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6 essentials for the new B2B Lead Engine

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Marketing transformation: How CMOs should use their first 100 days on the job

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Poul Bærentsen: 3 lessons for commercial leadership

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The Death of the (Average) Salesman

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Four Building Blocks of a Strong Brand Foundation

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5 Reasons Commercial Executives are Doubling Down on Inside Sales

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3 reasons why sales & marketing are misaligned and what to do about it

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Featured download

Guide & templates for buyer personas & content marketing strategy

How marketing leaders can reclaim their seat in the C-suite and ignite growth

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Your business is not growing because your sales and marketing people are ignoring the elephant in the room

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How to align your sales and marketing teams – creating a service level agreement

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Selected Clients & Cases

“Over the course of 6 months, Kvadrant has helped os develop and implement our commercial strategy from which we are now seeing tangible business results”

Kathrine Bach

Chief Executive Officer, Anthill Agency

“Kvadrant did an excellent job managing & supporting the implementation of a new sales methodology across Europe at Wavin. The team was very personable and professional”

Bo Vestergaard

Commercial Excellence Director, Wavin

“Kvadrant has helped us restructure our digital marketing activities with the contagious enthusiasm and professional commitment of Thomas & Martin”

Kristian Eiberg

Managing Director, RelationsPeople

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Kvadrant Consulting is a B2B Sales and Marketing specialized consultancy, focused on helping commercial leaders transform their organisation to take advantage of opportunities for growth and efficiency improvement.

Strategy & Leadership