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Changing buying behaviour demands a new sales & marketing approach. Customer centric, collaborative, integrated, data-driven and tech-enabled.

The future of human-led sales interactions

THE FUTURE OF HUMAN-LED SALES INTERACTIONS  Sales organisations will need to find their feet in a new normal. The new normal is shaped by a shift that has been underway for quite some time but the speed of change has been greatly accelerated by the recent COVID-19...

Six ways BTB Marketing functions can make themselves indispensable to Sales

Marketing and Sales collaboration is called the “trillion-dollar problem” due to the immense impact of the lack of alignment between the two functions. In some organizations, the relationship is poisoned with mistrust, whereas it works flawlessly in other...

The New Imperative For Salesforce Development

Current meeting and travel restrictions are changing more than the way B2B companies sell (from field sales heavy to mixed used of digital, virtual, and face-to-face interactions). It is creating a new imperative for successful and efficient global sales force...

Brand, Demand, Deal – a framework for agile marketing

  How marketing can organize around the three imperatives for revenue marketing While Marketing in BTB companies should be going into a golden age due to the digitization of the buyer journey and the declining efficiency of classical sales tactics such as cold...

The Hidden Elements of B2B Sales Success

Measuring sales success is simple (ability to hit sales & margin targets), but getting there is more tricky, as illustrated by the fact that the share of B2B sales rep meeting sales targets has been on a 5-year decline. Successful sales-people & organisations...

Virtual Selling: How to succeed with the transformation

Commercial leaders need to succeed with many things, but one in particular; Profitable growth. In a B2B context, one of the key transformation levers they are pulling to achieve this, is the transformation of the sales force from field sales heavy (selling primarily...

The CEO message to Commercial Leadership when the downturn hits

After the longest economic expansion in recent history, business leaders are now faced with some initial indications that the economic tides might be turning. The experienced leader will have seen it before and know that a potential recession like those before will...

Why the Time is Right for Most B2B Companies to Introduce a Chief Revenue Officer

The role of Chief Revenue Officer is widely adopted in SaaS companies, whereas more traditional industries have not followed suit. Instead, they often either: Operate Marketing & Sales as two disconnected islands without any coordination or integration Place...

How To Sell Through Customer Success

As B2B companies shift their focus from big complex enterprise sales towards a simplified offering centred around a "land & expand" sales model, the team responsible for customer development (often called Customer Success) becomes a critical engine for growth. If...

How to Build a Content Factory

Insightful and creative content is critical for organisations to turn their marketing function into a strategic asset. Nevertheless, for many organisations the content creation process is lengthy, full of friction and cumbersome. Too often, this happens as many...


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Covid-19 Commercial Leadership Playbook


Selected Clients & Cases

“Over the course of 6 months, Kvadrant has helped os develop and implement our commercial strategy from which we are now seeing tangible business results”

Kathrine Bach

Chief Executive Officer, Anthill Agency

“Kvadrant did an excellent job managing & supporting the implementation of a new sales methodology across Europe at Wavin. The team was very personable and professional”

Bo Vestergaard

Commercial Excellence Director, Wavin

“Kvadrant has helped us restructure our digital marketing activities with the contagious enthusiasm and professional commitment of Thomas & Martin”

Kristian Eiberg

Managing Director, RelationsPeople

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Kvadrant Consulting is a B2B Sales and Marketing specialized consultancy, focused on helping commercial leaders  transform their organisation to take advantage of opportunities for growth and efficiency improvement.

  • Sales -and marketing strategy
  • Go-To-Market planning
  • Customer research and value proposition design
  • Commercial Operating Model Implementation
  • Organisational re-structuring
  • Marketing strategy & organisation
  • Value Proposition & Brand Strategy
  • Marketing Process & planning
  • Content & Inbound Marketing Engine
  • Marketing Automation Platform
  • Sales strategy & organisation
  • Resource planning & prioritization
  • Sales process design
  • Sales Excellence Toobox development
  • Sales Operating Model
  • Sales Pipeline & Performance Management

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