Featured Insights

Below you can find Kvadrant’s hand-picked key insights for commercial executives.

Commercial Leadership

Commercial Leadership Moonshots for the 2020s

by Martin Nyvang Mariussen | Jul 30, 2020

Strategic Branding

A brand architecture playbook for CMOs during high M&A activity

by Mikkel Bach-Andersen & Karl Kjellerup Barfoed | Mar 5, 2021

Digital & Virtual Selling

How To Succeed With The Inside Sales Transformation

by Martin Nyvang Mariussen | Apr 22, 2020

Marketing

Rise of Revenue Marketing

by Mikkel Bach-Andersen & Martin Nyvang Mariussen | Oct 30, 2020

Marketing

From marketing campaigns to GTM programs

by Mikkel Bach-Andersen & Martin Nyvang Mariussen | Sept 24, 2020

Latest Insights

Our latest thinking, perspectives & recommendations for commercial leadership

How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers

How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers

Customers have never particularly enjoyed price increases from their suppliers and sales have never particularly enjoyed having to talk to their customers about it.None-the-less, raising prices through customer dialogue has always been a fixed part of the B2B sales profession, but being successful at it has perhaps never been more critical than right now. Inflation is at a 40-year high. Energy prices have gone up 10x since the beginning of 2021. The global metal-price-index is up 20% in the same period and transportation costs 79%.

Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function

Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function

For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. Yet, at the same time, we often see how difficult it is for even very seasoned marketing leaders to follow through on the needed transformation of Marketing. While there are much written about the “why” and the “what” of turning marketing into a revenue-contributing function we believe that there is lack of insights on “how” to handle the transformation. This article will cover those topics and hopefully provide some guidance on how marketing leader can maximize the probability of succeeding with the often much needed revamp of their function.

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